social web

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Crowdsourcing Change: Applying the Social Web to Some Great Philly Projects

Tuesday, February 5, 2013: 6:00 PM9:00 PM

Friends Center

1501 Cherry Street

Philadelphia, PA


Get ready for another edition of our popular “Crowdsourcing Change” program on Net Tuesday, February 5, 2013.  Crowdsourcing Change is a fun format for learning, sharing and potentially making a significant contribution to worthy local projects. In case you’ve never been to one of these lively events, here’s how it works: Each presenting organization shares how they’re using online marketing and social media/networking to achieve their goals and objectives. Then the crowd (that’s you!) participates in a facilitated discussion about how each organization may use the social web to even greater effect. 

We’ve lined up three diverse and interesting local nonprofits, eager to receive the wisdom of the crowd:


Career Wardrobe

Caitlin Day, Education and Outreach Manager
Heather Bennett, Operations and Marketing Manager

Career Wardrobe (Twitter: @CareerWardrobe) provides a range of support services, including clothing, skill development and confidence building programs to help low-income women throughout the Philadelphia region successfully navigate the challenging transition into the workforce. Since 1995, the organization has assisted nearly 75,000 women, and it also owns and operates The Wardrobe Boutique, which sells recycled clothing to benefit Career Wardrobe programs and services.


Southeast Asian American Digital Archive

Samip Mallick, Executive Director & President

The South Asian American Digital Archive (Twitter: @SAADAonline)
(SAADA) is the only independent non-profit organization working to document, preserve and provide access to the rich history of South Asians in the United States. Through its digital archive, outreach and educational programming SAADA examine the importance of the past in shaping the future and ensures that important stories from its community are preserved for future generations.


1812 Productions

Tyler Melchior, Marketing and Public Relations Director
R. Eric Thomas, Marketing and Public Relations Assistant

1812 Productions (Twitter: @1812Productions) is the only professional theater company in the country dedicated to comedy. Since 2000 they have helped keep Philadelphia laughing by creating and presenting shows that explore and celebrate our sense of community, our history and our humanity. Staging comedy in it’s many forms, 1812 features original work as well as presentations by established and emerging playwrights.


Doors open at 6 PM on February 5 at the Friends Center, 1501 Cherry Street.  Light fare is available, and RSVP’s are appreciated for planning. Not in Philly? Or can’t make it downtown? Watch the live Internet stream at, and contribute your questions and comments via our Twitter backchannel (hashtag: #phlnet2).

So, come and join us with your questions, insights and perspectives, and help these local organizations more effectively use social tools to achieve their very worth objectives.  This is a great learning and sharing opportunity – not only for the presenting organizations, but for all participants!

Thanks to the American Friends Service Committeefor sponsorship.

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A Social Web Sampler for social change

Tuesday, November 13, 2012: 6:00 PM9:00 PM

Friends Center

1501 Cherry Street

Philadelphia, PA

How can you possibly keep up with the constantly changing environment of the social web?  How do you figure out what online services, tactics and approaches make sense for your nonprofit or social cause?  What’s a great way to build upon your enthusiasm for a great social tool or topic?

Join us for Philly NetSquared’s next Social Web Sampler to share tastes of the different options out there. We plan to have 12-15 small group discussions — four or five simultaneous discussions x three 20-minute time slots.  We’ll be meeting at the Friends Center, 1501 Cherry Street.  Doors open at 6:00 PM on Tuesday, November 13 (note this is the second Tuesday this month because of the election on our usually scheduled first Tuesday).

What are the topics?  As of November 8, the topics that people have volunteered to lead small group discussions on                                                  

  • Legal issues in social media
  • DIY Online Marketing Training for Nonprofits
  • Beyond the flash mob: social gaming
  • Content curation for your blog
  • United Nations Earth Dashboard
  • Organizing your organization’s photos
  • Using Wordpress to build a website
  • Learning Google Analytics
  • Tools to manage the social web flood
  • Open source currency
  • Build it and they will come
  • Google Custom Search
  • Unconventional videoconferencing
  • Make your Drupal site more social

Like our previous Social Web Samplers, this will be a highly interactive gathering with lots of shared knowledge, networking and excitement. Refreshments will be available.

NOTE: Because of the small-group format, we will NOT be streaming or recording this event.

Thanks to the American Friends Service Committee for sponsoring this evening.


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Sponsored By: 
  • The American Friends Service Committee (AFSC) is a Quaker organization that includes people of various faiths who are committed to social justice, peace and humanitarian service. Our work is based on the principles of the Religious Society of Friends, the belief in the worth of every person, and faith in the power of love to overcome violence and injustice.