The power of social media is hard to dismiss. What once seemed like a trivial way to keep in touch with friends has become a…
The March 4, 2014 Net Tuesday focused on social media strategies that you can apply to your own organization. This is a joint meetup with…
How can you possibly keep up with the constantly changing environment of the social web? How do you figure out what online services, tactics and approaches make sense for your nonprofit or social cause? What’s a great way to build upon your enthusiasm for a great social tool or topic?
Join us for Philly NetSquared’s next Social Web Sampler to share tastes of the different options out there. We plan to have 12-15 small group discussions — four or five simultaneous discussions x three 20-minute time slots. We’ll be meeting at the Friends Center, 1501 Cherry Street. Doors open at 6:00 PM on Tuesday, October 1, 2013.
The small group discussion topics that have been submitted (with original titles in alphabetical order) are:
- 5 Tips for Working with Web Vendors (Nathan Gasser)
- 7 Tips to Improve Your Writing
for the Web, Mobile, and Social(Marc Gravez)
- Creating a social media strategy that works for your program (Briana Morgan)
- Cyber Security and Risk Management (Austin Morris Jr.)
- Fitting Social Media into Your Already Busy Day (Gloria Bell)
- How the social web is changing knowledge and meaning (Seth Horwitz)
- Google Hangouts On Air (Fitzgerald Putnam)
- Info Security and Privacy (Joe Raimondo)
- Librarians for the Community (Stan Pokras)
- Our Work in Context: Cultural Succession (Matt Bennett)
- Social Media Management Tools: The Pros & Cons (Annaliese Henwood)
- Social Media Use For Organizations (Sara Zia Ebrahimi)
- Tell your story with video and animation (Sharon Torello)
- Telling stories with audio and video (Steve Lubetkin)
- Timebanking (Jim Wurster)
We may have room for one or two more, but act TODAY if you’re interested by filling in the form at www.tinyurl.com/phlnet2-sampler.
Like our previous Social Web Samplers, this will be a highly interactive gathering with lots of shared knowledge, networking and excitement. Refreshments will be available. (Due to the small group nature of this event, we will NOT be livestreaming or recording it. You have to be here to play!)
Thanks to the American Friends Service Committee for sponsoring this evening.
While national issues can dominate the airwaves, it’s dialog at the grassroots level that impacts you and your local communities the most. All politics might be local, but what tools can you use to change your community and communicate more effectively with your neighbors? How can we use social media to strengthen a community and effect change? Our next Philly Net Tuesday will feature organizations that use social media to do just that.
We’re pleased to announce our panelists for the evening:
- Brian Loughnane (Philly Field Organizer, Nextdoor)
- Bob Seeley (Group Administrator, Living in Germantown Facebook Group)
- Kim Massare (President, Lower Moyamensing Civic Association)
- Mike Lyons (Publisher, West Philly Local)
- Sarah Glover (Social Media Editor, NBC10)
- Tim Wisniewski (Director of Civic Technology, Philadelphia)
- Tivoni Devor (Vice President, Newbold Neighbors Association)
We’ll gather at the Friends Center, 1501 Cherry Street, on Net Tuesday, September 3. Join us for light refreshments and networking at 6:00PM, and the program will begin by 6:30. Can’t make it to Center City? Watch the live Internet stream at https://phillynetsquared.org/live, and share your comments and questions via Twitter with the hashtag #phlnet2.
Who should attend this meeting?
Nonprofit staff and activists who want to connect or engage neighborhoods or larger communities to further their causes.
Techies who want to learn about (or share) ways and reasons that nonprofits are leveraging the power of their communities.
Government employees and community organizers who are striving to build their local communities.
Anybody that uses or wants to use social media to better connect with their neighbors or learn more about ongoing changes in their community.
Sponsored by the American Friends Service Committee.
Brian Loughnane is a Field Organizer for Nextdoor, the free and private social network for neighborhoods. Prior to Nextdoor, Brian engaged local communities on multiple issue advocacy campaigns, local and national political campaigns, and community development initiatives in Ecuador and Trinidad. Brian is also a digital communications consultant for various civic and non-profit organizations, and has been community organizing in North Philadelphia for two years, where he currently lives.
Robert A. Seeley is a long-time resident of Germantown. He graduated from Earlham College, Richmond, Ind., with a BA in philosophy. From 1966-1968 he performed two years of community service with the American Friends Service Committee in Sumter, SC. He then joined the staff of the Central Committee for Conscientious Objectors, a small non-profit group in Philadelphia. From 1984-1994, he was responsible for all publications and newsletters published by the organization. Since 1994 he has worked as a freelance editor and web designer.
Robert Seeley has published four books and numerous articles on peace and military issues. He has traveled to England, Sweden, Denmark, Norway, the Soviet Union, and most of the Southern United States. His wife, Ruth Seeley, is a native of Barrow-in-Furness, England. She is President of Friends of Vernon Park in Germantown. They have a daughter, Laura, who graduated from Swarthmore College in 2001. Laura has recently bought a house in Germantown.
Kim Massare has served as president of the Lower Moyamensing Civic Association since 2009. She has lived in South Philadelphia for most of her life, where she perfected her parallel parking skills. Kim is a graduate of Central High School and Williams College, and is also a new mom who enjoys referring to herself in the third-person. When she’s not civic association president, she is the Communications Manager at Bartram’s Garden.
Mike worked for more than a decade as a journalist, most recently for the Associated Press in Eastern Europe. He also worked for newspapers in Alaska, the British Virgin Islands and Pennsylvania. A graduate of Temple University, Mike returned to Philadelphia because he just couldn’t stand to be away from SEPTA any longer.
Sarah Glover is the social media editor at NBC10. Sarah manages NBC10’s social media portals, writes stories and shoots photographs for NBC10.com. Prior to joining NBC10’s digital team last year, she worked as a staff photographer at the Philadelphia Daily News. Follow @skyphoto.
Director of Civic Technology, City of Philadelphia
Tivoni Devor has spent his entire career working with various Non-profits and often helping them generate earned revenue. When Tivoni Devor moved to Philadelphia he began working at the Associated Services for the Blind, he developed the organization’s first ecommerce project, an online braille bookstore that quickly became one of the largest in the country. While completing his MBA from Drexel, Tivoni transitioned to the Director of Partnerships at Next American City Magazine, a non-profit print quarterly about urban development where he tripled print sales, doubled circulation, and quintupled the magazine’s online presence through a smart social media campaign. Tivoni Devor is currently the Manager of Partnerships and Outreach at the Urban Affairs Coalition where he works with new and existing nonprofits that want to take advantage of UAC’s fiscal sponsorship and shared services to reduce their administrative costs and burdens. He lives in Newbold with his wife Jen and daughter Ava, is the Vice President of the Newbold Neighbors Association. He is also certified in braille transcription and BBQ judging.
On August 6, Philly Net Tuesday will feature our signature “Crowdsourcing Change” format. Here’s how it works: Two or three local nonprofits share how they’re using online marketing and social media/networking to achieve their goals and objectives. Then the crowd (that’s you!) participates in a facilitated discussion about how each organization might use the social web to even greater effect.
We’re pleased to announce that the two local organizations eager to receive the wisdom of the crowd will be:
- The Support Center for Child Advocates (http://advokid.org, Twitter: @PhillyAdvoKid), which advocates for victims of child abuse and neglect in Philadelphia with the goal of securing a permanent, nurturing environment for every child. Presenters will be Moira Mulroney (Director of Development & Communications) and Tracy Buchholz (Communications Associate).
- The National Constitution Center (http://constitutioncenter.org, Twitter: @ConstitutionCtr), America’s first and only museum devoted to the U.S. Constitution, its ideals and its legacy of active citizenship. Presenters will be Lauren Saul (Director of Public Relations) and Sarah Fergus (Public Relations Manager).
- (NOTE: Unfortunately, the Agatston Urban Nutrition Initiative had to withdraw due to a scheduling conflict. We hope to have them participate in a future Crowdsourcing Change event.)
The event will be held at the Friends Center, 1501 Cherry Street. Doors open at 6:00 PM on the evening of Tuesday, August 6. Light fare will be available, and RSVP’s are appreciated for planning, but not required. Not in Philly? Or can’t make it downtown? Watch the live Internet stream at https://phillynetsquared.org/live, and contribute your questions and comments via our Twitter backchannel (hashtag: #phlnet2).
Whether you’re a social media expert or an interested citizen your perspectives and opinions are welcome and valuable. So, come and join the crowd with your questions, insights and reactions, and help these local organizations more effectively use social tools to achieve their important objectives. This is a great learning and sharing opportunity – not only for the presenting organizations, but for all participants!
Thanks to the American Friends Service Committee for sponsorship.
Our next Net Tuesday on July 2 will cover the topic of “Social Presentations”. Everyone is aware of how social tools have enhanced the impact of videos, pictures and audio content. But presentations are another, tremendously effective medium of expression. How can presentations created in PowerPoint, Keynote or Open Office use services like SlideShare to reach more people and have greater impact? How can we make the most of online presentation tools like Prezi and SlideRocket (or the new open source impress.js) to get our messages across? How about embedding slide presentations into video with tools like Red Giant Presto?
We’ll explore these questions and more when we discuss social presentations at Philly Net Tuesday. Doors will open at 6:00 PM on July 2 at the Friends Center, 1501 Cherry Street. (Or, watch the live Internet stream at https://phillynetsquared.org/live and tweet your questions and comments with the hashtag #phlnet2.) We’re putting together a panel, moderated by Briana Morgan of the Office of HIV Planning, who has used these tools for years. We’ll also be joined by Scott Pinkelman and Steve Lubetkin (It’s not too late to join the panel. If you, or someone you know might be interested, please contact PhillyNetSquared@gmail.com.)
Who should attend this event?
- Nonprofit staff and activists who want to learn how to use these tools to more effectively convey compelling messages to a broad audience. (You’re invited to show your own presentations at the event — or those you know of — and get focused feedback and reaction from our presenters and fellow attendees.)
- Techies who want to understand the social presentation needs of the nonprofit world, and how they can help.
- Anybody who enjoys producing, consuming and sharnig rich content with the rest of the world.
The topic of social presentations hasn’t gotten a lot of attention in forums like Net Tuesday. Yet these tools have incredibly powerful potential to express your message and advance your cause. Join us to learn more about how to realize this potential, to share your own reactions and perspective and to understand this rich and important social medium.
Thanks to the American Friends Service Committee for sponsorship.
Philly Net Tuesday on June 4 will be all about the world of social audio. When and why are audio productions and podcasts a great way to express your cause? Who are using these tools successfully today and how? What sort of equipment do you need? How do you actually produce a compelling audio production? How do you get it out there to the world?
These and other questions will be explored and demonstrated by a panel of local practitioners, moderated by “Podcast Steve” Lubetkin, and including WHYY’s Peter Crimmins, Madeline Schaefer and Whitney Hoffman. The evening will be full of practical and fun information about this robust, but often overlooked, area.
Who should attend?
- Local nonprofits and activists who are interested in creating compelling and effective audio content for the first time, or to enhance their current efforts.
- Techies who want to learn more about what’s happening in this field, and how it is being employed in the nonprofit and social change world.
- Anybody who enjoys listening to compelling audio content, and wants to understand more about what goes into it, and how to get the most out of it.
Doors will open at 6:00 PM on Tuesday, June 4 at the Friends Center, 1501 Cherry Street. (Can’t make it downtown? Watch the live internet stream at https://phillynetsquared.org/live, and submit your questions or comments via Twitter with the hashtag #phlnet2.)
RSVP’s are appreciated for planning purposes, though not required. Lite fare will be available. Hope you can join us.
Thanks to the American Friends Service Committee for sponsorship.
Tuesday, May 7 will be Philly NetSquared’s 5th Anniversary! Since May of 2008, we’ve been gathering each month for Net Tuesdays, to discuss, learn and share something relevant to using the social web for social change.
We’ll be marking this anniversary milestone with our signature “Crowdsourcing Change” format. Here’s how it works: Three local nonprofits share how they’re using online marketing and social media/networking to achieve their goals and objectives. Then the crowd (that’s you!) participates in a facilitated discussion about how each organization might use the social web to even greater effect.
The nonprofits eager to receive the wisdom of our crowd on May 7 will be:
Philadelphia Museum of Art
Jennifer Francis, Executive Director of Marketing and Communications
Justin Rubich, Administrative Assistant, Department of Marketing and Communications
The world-renowned Philadelphia Museum of Art (Twitter: @philamuseum), is one of the largest museums in the country. Presenting painting, sculpture, works on paper, photography, decorative arts, textiles, and architectural settings, its facilities include the landmark Main Building on the Benjamin Franklin Parkway, the Perelman Building, the Rodin Museum, and two 18th-century houses in Fairmount Park. The Museum offers various activities for public audiences, including special exhibitions, lectures, concerts and films.
Questions the Philadelphia Museum of Art would like our crowd to address include:
- How far in advance should we post information about upcoming events to stimulate attendance? Is one post enough or should we do reminders?
- How can we determine at what point virtual participation becomes physical participation, i.e. attendance?
Rohan Hepkins, Director of Customer Service
George Spellman, Minstrel of Customer Service & WOW
Michael Zaleski, Director of Emerging & Specialty Technologies
Barbara Siegel, Manager of Capital Communications
Southeastern Pennsylvania Transportation Authority/SEPTA (Twitter: @septa and others) is the nation’s six largest public transit system. With a network that includes bus, trolley, high speed and regional rail routes, SEPTA provides transit services throughout the greater Philadelphia region, and it is also one of the area’s largest employers with a workforce of more than 9,000 employees.
Questions SEPTA would like our crowd to address include:
- To what extent can social relationships influence customer perceptions about our organization as they interact with us through social channels?
- Does social “gaming” offer a viable mechanism for us to build business or increase loyalty?
Friends Council on Education
Presenter: Deborra Sines Pancoe, Associate Director
The Friends Council on Education, a national organization, assists Friends schools and their teachers, students, and families by providing publications and programs to support the implementation of Friends values in the classroom and in the life of the school community. The council’s services include consulting, professional development seminars, literature to support Quaker testimonies in school life, and peer network meetings. It also engages with members through the Friend’s Council Online Forum.
Questions Friends Council on Education would like our crowd to address include:
- We do not have a Facebook page or use Twitter. If we were to add these social media platforms, what kind of posts would be most effective?
- We feel challenged to increase participation on our online .net forum. How do we get more people there to cultivate conversation and dialogue and increase the receipt of our messages?
Doors open at 6 PM on May 7 at the Friends Center, 1501 Cherry Street. Light fare is available, and RSVP’s are appreciated for planning, but not required. Not in Philly? Or can’t make it downtown? Watch the live Internet stream at https://phillynetsquared.org/live, and contribute your questions and comments via our Twitter backchannel (hashtag: #phlnet2).
Whether you’re a social media expert, or an interested citizen (museum visitor? bus passenger?), your perspectives and opinions are welcome and valuable. So, come and join the crowd with your questions, insights and reactions, and help these local organizations more effectively use social tools to achieve their important objectives. This is a great learning and sharing opportunity – not only for the presenting organizations, but for all participants!
Thanks to the American Friends Service Committee for sponsorship.
To be successful using social media, organizations and social change initiatives must have clearly articulated goals and an integrated digital strategy that includes a variety…
Get ready for another edition of our popular “Crowdsourcing Change” program on Net Tuesday, February 5, 2013. Crowdsourcing Change is a fun format for learning, sharing and potentially making a significant contribution to worthy local projects. In case you’ve never been to one of these lively events, here’s how it works: Each presenting organization shares how they’re using online marketing and social media/networking to achieve their goals and objectives. Then the crowd (that’s you!) participates in a facilitated discussion about how each organization may use the social web to even greater effect.
We’ve lined up three diverse and interesting local nonprofits, eager to receive the wisdom of the crowd:
Caitlin Day, Education and Outreach Manager
Heather Bennett, Operations and Marketing Manager
Career Wardrobe (Twitter: @CareerWardrobe) provides a range of support services, including clothing, skill development and confidence building programs to help low-income women throughout the Philadelphia region successfully navigate the challenging transition into the workforce. Since 1995, the organization has assisted nearly 75,000 women, and it also owns and operates The Wardrobe Boutique, which sells recycled clothing to benefit Career Wardrobe programs and services.
Southeast Asian American Digital Archive
Samip Mallick, Executive Director & President
The South Asian American Digital Archive (Twitter: @SAADAonline)
(SAADA) is the only independent non-profit organization working to document, preserve and provide access to the rich history of South Asians in the United States. Through its digital archive, outreach and educational programming SAADA examine the importance of the past in shaping the future and ensures that important stories from its community are preserved for future generations.
Tyler Melchior, Marketing and Public Relations Director
R. Eric Thomas, Marketing and Public Relations Assistant
1812 Productions (Twitter: @1812Productions) is the only professional theater company in the country dedicated to comedy. Since 2000 they have helped keep Philadelphia laughing by creating and presenting shows that explore and celebrate our sense of community, our history and our humanity. Staging comedy in it’s many forms, 1812 features original work as well as presentations by established and emerging playwrights.
Doors open at 6 PM on February 5 at the Friends Center, 1501 Cherry Street. Light fare is available, and RSVP’s are appreciated for planning. Not in Philly? Or can’t make it downtown? Watch the live Internet stream at https://phillynetsquared.org/live, and contribute your questions and comments via our Twitter backchannel (hashtag: #phlnet2).
So, come and join us with your questions, insights and perspectives, and help these local organizations more effectively use social tools to achieve their very worth objectives. This is a great learning and sharing opportunity – not only for the presenting organizations, but for all participants!