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Crowdsourcing Change: Applying the Social Web to Some Important Local Nonprofits

Tuesday, May 7, 2013: 6:00 PM9:00 PM

Friends Center

1501 Cherry Street

Philadelphia, PA

Tuesday, May 7 will be Philly NetSquared’s 5th Anniversary!  Since May of 2008, we’ve been gathering each month for Net Tuesdays, to discuss, learn and share something relevant to using the social web for social change.

We’ll be marking this anniversary milestone with our signature “Crowdsourcing Change” format.  Here’s how it works: Three local nonprofits share how they’re using online marketing and social media/networking to achieve their goals and objectives. Then the crowd (that’s you!) participates in a facilitated discussion about how each organization might use the social web to even greater effect. 

The nonprofits eager to receive the wisdom of our crowd on May 7 will be:

Philadelphia Museum of Art


Jennifer Francis, Executive Director of Marketing and Communications

Justin Rubich, Administrative Assistant, Department of Marketing and Communications

The world-renowned Philadelphia Museum of Art (Twitter: @philamuseum), is one of the largest museums in the country. Presenting painting, sculpture, works on paper, photography, decorative arts, textiles, and architectural settings, its facilities include the landmark Main Building on the Benjamin Franklin Parkway, the Perelman Building, the Rodin Museum, and two 18th-century houses in Fairmount Park. The Museum offers various activities for public audiences, including special exhibitions, lectures, concerts and films.

Questions the Philadelphia Museum of Art would like our crowd to address include:

  • How far in advance should we post information about upcoming events to stimulate attendance? Is one post enough or should we do reminders?
  • How can we determine at what point virtual participation becomes physical participation, i.e. attendance?



Rohan Hepkins, Director of Customer Service

George Spellman, Minstrel of Customer Service & WOW

Michael Zaleski, Director of Emerging & Specialty Technologies

Barbara Siegel, Manager of Capital Communications

Southeastern Pennsylvania Transportation Authority/SEPTA (Twitter: @septa and others) is the nation’s six largest public transit system. With a network that includes bus, trolley, high speed and regional rail routes, SEPTA provides transit services throughout the greater Philadelphia region, and it is also one of the area’s largest employers with a workforce of more than 9,000 employees.

Questions SEPTA would like our crowd to address include:

  • To what extent can social relationships influence customer perceptions about our organization as they interact with us through social channels?
  • Does social “gaming” offer a viable mechanism for us to build business or increase loyalty?

Friends Council on Education

Presenter: Deborra Sines Pancoe, Associate Director

The Friends Council on Education, a national organization, assists Friends schools and their teachers, students, and families by providing publications and programs to support the implementation of Friends values in the classroom and in the life of the school community. The council’s services include consulting, professional development seminars, literature to support Quaker testimonies in school life, and peer network meetings. It also engages with members through the Friend’s Council Online Forum.

Questions Friends Council on Education would like our crowd to address include:

  • We do not have a Facebook page or use Twitter. If we were to add these social media platforms, what kind of posts would be most effective?
  • We feel challenged to increase participation on our online .net forum. How do we get more people there to cultivate conversation and dialogue and increase the receipt of our messages? 

Doors open at 6 PM on May 7 at the Friends Center, 1501 Cherry Street.  Light fare is available, and RSVP’s are appreciated for planning, but not required. Not in Philly? Or can’t make it downtown? Watch the live Internet stream at, and contribute your questions and comments via our Twitter backchannel (hashtag: #phlnet2).

Whether you’re a social media expert, or an interested citizen (museum visitor? bus passenger?), your perspectives and opinions are welcome and valuable.  So, come and join the crowd with your questions, insights and reactions, and help these local organizations more effectively use social tools to achieve their important objectives.  This is a great learning and sharing opportunity – not only for the presenting organizations, but for all participants!

Thanks to the American Friends Service Committee for sponsorship.