Tools and Analytics for Understanding Usage of Your Website

As 2012 comes to a close, why not take stock of who’s visiting your website, and learn to track — and respond to — your website usage in 2013? Our next Philly Net Tuesday will focus on helping you do just that.

We’ll gather at the Friends Center, 1501 Cherry Street, on Net Tuesday, December 4. Join us for light refreshments and networking at 6:00P, and the program will begin at 6:20.

Can’t make it to downtown Philly? Watch the live Internet stream, and share your comments and questions via Twitter with the hashtag #phlnet2.

Your website and Google are the first stop your stakeholders make to find out about, contribute to, or get involved with your organization or cause. Learn how to understand what drives visitors to your website, what keeps them there, how much you’re drawing from social media, and what inspires them to transform their involvement from “passive bystander” to volunteer, donor, or outspoken advocate.

Nathan Gasser and Andrew Sather will lead a discussion and hands-on demonstration of Google Analytics and Google Webmaster Tools — two free, complimentary services that help organizations learn more about their visitors, boost their online visibility, and gain insights about how they can improve the user experience. We’ll dig into what both tools have to offer your nonprofit, how you can start using them right away, and what to do with the data once you’ve collected it. (We’ll also touch upon some tools from non-Google sources.)

This session will respond to the needs of the group. Whether you’re coming from a marketing/outreach angle or a technical perspective, and whether you’ve never heard of these tools before or have been using them for years.

Important: We’re looking for websites for special attention .If you have a website with Google Analytics installed for more than a year, we want your help (and to help you!). We’re seeking a volunteer willing to open up their Google Analytics account to the crowd and to our presenters during Net Tuesday. We’ll analyze how visitors use your site and suggest ideas to improve usability, accomplish your online goals, and get to know your users a little better. If interested, please fill in this form.

RSVP’s via Meetup or Facebook are appreciated for planning purposes, but not required.

Thanks to the American Friends Service Committee for sponsorship.

Be the first to comment on "Tools and Analytics for Understanding Usage of Your Website"

Leave a comment

Your email address will not be published.


This site uses Akismet to reduce spam. Learn how your comment data is processed.