Crowdsourcing Change: Applying the Social Web to Some Important Philly Projects

We’re excited to kick off the new year with another edition of our popular “Crowdsourcing Change” program on Tuesday, January 3. We’ve lined up three terrific projects eager to receive the wisdom of our crowd.

In case you’ve never been to one of these lively events, here’s the way it works: Each presenter shares how they’re using online marketing and the social web to achieve their goals and objectives. Then the crowd (that’s you!) participates in a facilitated discussion about how each presenter might use the social web to even greater effect. It’s a fun format for learning, sharing and potentially making a significant contribution to worthy projects.

We start gathering at 6 PM at the Friends Center (1501 Cherry Street). Light fare is available and RSVP’s are appreciated. Not in Philly? Or can’t make it downtown? Watch the live Internet stream at, and contribute your questions and comments via our Twitter backchannel (hashtag: #phlnet2).

Here are the presenters we’ve lined up for the January 3 program:

  • Greater Philadelphia Tourism and Marketing Corporation (GPTMC), publisher of the region’s official visitor site and the “what happening” blog GPTMC works to lure leisure travelers to Philadelphia and its surrounding counties, through marketing and image building that promotes the region’s vitality and highlights its many attractions.  Focus questions GPTMC would particularly like to address:
  • What are the best new tools for us to use to engage with our potential traveler? Google+? Pinterest? Tumblr? Something else?
  • Our social media efforts pay off when we partner with other organizations and brands. Who do you think could work as potential partners in social media promotions to raise Philadelphia’s image as a destination?
  • PhillyEcoCity, a virtual meeting place for people across the Philadelphia region who are interested in environmental and sustainability issues to find information, collaborate, and inspire one another.  Focus questions PhillyEcoCity would particularly like to address.
  • Is there a way to use social media for find like-minded people to help build this organization with me?
  • How do I use social media to create synergy among people and organizations that have the same passion and interest for sustainability?
  • Protecting Our Waters is a Philadelphia-based grassroots alliance committed to protecting the Delaware River Basin, the state of Pennsylvania, and our region from unconventional gas drilling, such as fracking, and other threats to our drinking water, environment, and public health.  Focus questions Protecting Our Waters would particularly like to address:
  • How can we make our blog more interactive and increase its readership without putting a strain on our tiny volunteer staff?
  • Some people oppose fracking based on common sense, but feel intimidated when “bigwords” or tough concepts are used.   Others only take a stand when detailed scientific studies are noted.   How can Twitter and Facebook best be used to mobilize both types into taking a vigorous stand for a moratorium now?

This promises to be an interesting, unique and practical event. Please join us in person, or online.

Special thanks to our sponsors, the American Friends Service Committee (AFSC).

Be the first to comment on "Crowdsourcing Change: Applying the Social Web to Some Important Philly Projects"

Leave a comment

Your email address will not be published.


This site uses Akismet to reduce spam. Learn how your comment data is processed.