Presentations and other posts relating to video

Tuesday, June 5, 2012: 6:00 PM - 9:00 PM

June’s Net Tuesday will be about Digital Storytelling –the practice of collecting the stories of your community (whether geographical community or a community of supporters), and promoting those stories through video to support your work for social change.

Digital storytelling has been effectively used to amplify the voices of community members in order to engage new members, promote fundraising, and give a concrete foundation to advocacy campaigns. Instead of relying on a polished spokesperson or an executive director, digital storytelling looks to the wisdom of your supporters, speaking from their passion.

Our plan for the evening has two sections:

First, we’ll be welcoming a panel of speakers, including: 

Michael Feagans, creator of, grew up in West Philly where he listened to and told many stories. He now uses digital video to record the stories of anyone willing to tell them. Mike has worked in the non-profit sector for more than 20 years providing direct services to clients, managing personnel, and raising money. 

Ryan Draving, CEO of Executive Education Alliance, a new startup that provides video training courses to make internet marketing easy for local businesses.  Ryan has also served as SEO consultant to Fortune 50s, Senior Marketing Methodologist with Philly Marketing Labs, VP of a $1.6MM e-commerce company, and founder of

Azim Siddiqui of the Media Mobilizing Project, which builds a community media infrastructure that engages in collaborative campaigns and media projects with organizations and leaders of Greater Philadelphia’s poor and working people to produce and distribute the real stories of our region for the growing movement to end poverty. 

The panel will discuss aspects of effective digital storytelling:

  • Finding the stories in your community: Where should you look? How can you maximize the value of the story collection process — to not only surface raw material for videos, but engage your supporters and find out what they’re really passionate about?
  • Facilitating the telling of good stories: What questions should you ask? Where should you conduct the interviews? Should the speakers “rehearse” what they say, or should it all be “in the moment”? What kind of digital technology do you need to capture good quality video and audio?
  • Creating compelling videos and promoting them through social media: How long should the video be? What parts of the storytelling should be a part of the video? Should you use subtitles or music? How should you title and tag the video on social media to maximize the possibility of it “going viral”?

After the panel, we’ll have a “workshop” section, in which all of the elements of digital storytelling will be experienced and demonstrated.  From soliciting and telling effective stories through recording, editing and uploading/distributing them.  (Note: we invite people to bring their own stories, or to be prepared to discuss stories they would like to solicit from their communities, but we decided we would NOT be editing and uploading the actual stories that people may tell that evening.)

Lite fare will be served. RSVP’s are appreciated (via Facebook or Meetup) for planning purposes, but not required.

Can’t make it downtown? Watch the live Internet stream at! And you can participate in the conversation on Twitter, with a hashtag of #phlnet2.

Thanks to the American Friends Service Committee for sponsorship.

Sponsored By: 
  • American Friends Service Committee
Tuesday, July 5, 2011: 6:00 PM - 9:00 PM
Video for nonprofits

Join us for a visually entertaining and informative evening as we discuss Video for Social Media, how it differs from traditional video, and how it can be used most effectively for particular purposes. 

We’ll gather at 6:00 PM on Tuesday, July 5 at the Friends Center, 1501 Cherry Street.

Can’t make it to downtown Philly? Join us live, online, for the webcast at and share your questions or comments via the Twitter back-channel, using the hashtag #phlnet2 (read more about what the back-channel is).

This evening will have three main parts to it:

Part I: We will discuss how Video for Social Media can be used for different specific purposes across social networks including:

  • Fundraising/Friend-Raising
  • Community Advocacy
  • Event Videos
  • Promotional/Brand Awareness

Part II: We will show examples of video produced by nonprofit organizations and how they are utilizing it across social networks. And you can help!  Submit your own suggestions for good (or bad!) nonprofit or cause-oriented videos (and see what others have suggested). 

Part III: We will discuss do-it-yourself video production options, how these principles apply to your situation, and how and when to work with a professional.

We will also provide a handout with tips on how and where to distribute video content.

This event is geared towards…

  • Nonprofit professionals and activists who are looking to enhance their social media presence, or who seek creative options to further develop fundraising and promotional efforts.
  • Techies who want to learn some video SEO and distribution tips.
  • Citizens who want to delve into the world of online video and gain a deeper understanding of how it is used on the social web.

Tonight’s presenters

Michael Schweisheimer, owner and executive producer of Primitive World Productions, is an award-winning Philadelphia-based filmmaker with 19 years of experience behind the camera. Michael founded Primitive World Productions in 2000 with an emphasis on nonprofit organizations, helping them to convey their missions to the public through video communication. He enjoys consulting, speaking, and teaching about the intersection between nonprofits, education, and green organizations with video production.

Deborah Arnold Brown is a writer, producer, director and editor for Primitive World Productions, and has been working in video production for over fifteen years. With degrees in history and anthropology, she loves working on projects that keep her learning about cultural diversity, and American society. She has become increasingly interested in the correlation between the rise of social media and the evolving role of online video, and can be found writing about it on as well as on her own blog, “Video for Social Media.”

The evening promises to be fun, informative and practical. RSVPs are appreciated for planning purposes, but not required.  We’ll bring the popcorn (and other light fare). You bring your interest, enthusiasm and perspectives. Hope to see you there!

Sponsored By: 
  • American Friends Service Committee
Tuesday, June 7, 2011: 6:00 PM - 9:00 PM
A social web sampler

Philly NetSquared is proud to present our second annual Social Web Sampler.

We’ll have fifteen 20-minute discussions on the social web-related topics that you have volunteered to lead. (Five simultaneous stations x 3 time rounds.) They are, in no particular order:

  • Making Social Media Part of Your Regular Day
  • Using a wiki for group coordination
  • Using Video for Social Media
  • Live blogging/streaming your organization’s event
  • (Audio) podcasting
  • Tracking Your Organization’s Online Reputation
  • Using WordPress to Build a Web Site
  • Drupal 7: Shiny and new; is it for you?
  • Using QR Codes to effectively promote your nonprofit’s web site
  • Video Podcasting
  • Virtual Worlds
  • What is the purpose of using social media tools
  • Video, Public Access TV, You Tube as Town Hall Forum
  • How faith-based organizations can use social media to further ministry

Plus, we’ll have one slot in the final round that attendees will select on-site — maybe for something that wasn’t covered, or maybe for something you want to talk more about.

What will the discussions be like? That’s also up to you, but they’re likely to address:

  • How are nonprofits and activists using these tools?
  • How can they be used most effectively for your nonprofit or social cause?
  • What are the latest developments and trends?

In order to retain more of the knowledge generated in these groups, we’ll have a sheet at each station for people to add additional resources (websites, books, articles, etc.) that come up during the discussion. So if you know of resources that apply to discussions you might participate in, bring ‘em along. We’ll combine these with any resources provided by the presenters, and redistribute them to all attendees after the event.

If you haven’t already done so, RSVP’s via Meetup or Facebook are appreciated for planning (but not required).

Like last year’s Sampler, this will be a highly interactive gathering with lots of shared knowledge, networking and excitement. Refreshments will be available. (NOTE: Because of the small-group format, we will NOT be streaming or recording this event.)

Thanks to the American Friends Service Committee for sponsorship.

Photo: dnnya17

Sponsored By: 
  • American Friends Service Committee
Tuesday, January 4, 2011: 6:00 PM - 9:00 PM

This event will be broadcast online live, beginning at 6:30 PM Eastern.

Come join local community media experts to discuss how nonprofits can make and distribute their own videos, audio, and photography. Specifically, presenters will demonstrate how this media can be used with social networking technology to further organizational goals. Participants will have a chance to see examples of media created by nonprofits and other community groups and have the opportunity to ask the experts questions about creating community media content for their own causes. Presenters will also showcase a list of community media resources available to non-profits in the area, and will include:

Persons who can really benefit from this meetup are those who would like to add media content to their websites, blogs, and/or social media programs, and anybody who wants to better understand these evolving technologies.

Not in Philly? Or can’t make it downtown? Watch the live Internet stream at, and contribute your questions and comments via our Twitter backchannel (hashtag: #phlnet2).

Contact: Vanessa Graber at 919-619-4606 or at 215-727.9620 x506

We hope you can join us (in person or remotely).

Sponsored By: 
  • American Friends Service Committee
Tuesday, October 5, 2010: 6:00 PM - 9:00 PM
Youth and Digital Empowerment

Join us for October’s Net Tuesday event, Youth and Digital Empowerment.  We’ll be meeting on Tuesday, October 5 at the Friends Center, 1501 Cherry Street, starting at 6:00 PM.

Practitioners in the field of youth and digital media will share their work empowering youth to identify issues important in their communities and to share their message through digital and social media.  They will share examples of their projects and address challenges including access to technology, privacy concerns and more.

David Cooper Moore will talk about Temple University’s Powerful Voices for Kids program. The mission of the Powerful Voices for Kids program is to strengthen children’s abilities to think for themselves, communicate effectively using language and technology tools, and use their powerful voices to contribute to the quality of life in their families, their schools, their communities, and the world.  He will speak about the program itself with a focus on curriculum and pedagogical approaches to youth media.

Laura Deutch is the founder of Messages in MotionMIM offers youth participants the opportunity to produce short video postcards that communicate personal and social messages about their diverse life experiences. As the van travels through the city, the stories inspire, educate and provoke participants from different communities to learn from one another.  She will present an overview of the program and focus on building community partnerships as youth and youth-serving organizations learn from each other’s projects.  (Plus, a tour inside the MIM van!)

Sam Reed is the founder of Sriii Consulting and a blogger for the Philadelphia Public School Notebook.  He provides support to schools and youth-serving organizations around media literacy and arts education integration. He will share his curriculum unit, MySpace in Democracy, that conducts an inquiry on the risks and rights youth develop and maintain online.

Who should attend?

  • Youth-serving organizations seeking to expand their digital media programs
  • Nonprofits and government agencies committed to engaging young people
  • Media makers
  • Social entrepreneurs
  • Anybody who wants to learn more about, or share their experiences of, the fast-growing and powerful force of youth and digital media.

Like last month, we’ll be streaming this event live on the Internet, and supporting a Twitter backchannel (via #phlnet2).  So, tell your friends outside of Philadelphia (or others who can’t attend in person) so they can participate in the event remotely.  More information will be available on our website:

But come down in person if you can.  Lite fare will be provided, and it will be fun and interesting.  RSVP’s via Meetup or Facebook are appreciated, but not required.


We very gratefully acknowledge our sponsors for this event:  The Greater Philadelphia Cultural Alliance and the American Friends Service Committee, without whose generous support, these events would not be possible.

Sponsored By: 
  • American Friends Service Committee
  • Greater Philadelphia Cultural Alliance
Tuesday, August 3, 2010: 6:00 PM - 9:00 PM
Connecting the dots

Our discussion will be led by Nicole Newman of Newman Networks, who will review some key social media principles and introduce a way to “connect the dots” of your social media strategy. Then several local nonprofits and activists will describe their own social media experiences, and we’ll help them “connect the dots” themselves.

This informative and highly interactive session is for anybody who wants to learn and share a fresh approach to advancing their nonprofit or social cause with social media.

Nicole Newman is a technology specialist helping organizations create executable plans for profitable results by increasing networking opportunities and efficient IT driven marketing solutions. She has worked with hundreds of organizations in four short years (online and offline) interweaving networks to create a better Philadelphia community. You can find out more about her on LinkedIn or Facebook.

We gratefully acknowledge our sponsor this month,, “the career hub for tech insiders”, who will be providing food, as well as giving away “merchandice” for people to enjoy.

Our venue

Jenkins Law Library is located on the 12th floor of the 833 Chestnut Street building, directly across from the Ben. Franklin. Use the Chestnut Street entrance. Please tell security that you are attending the Net Tuesday event at Jenkins. You will be required to sign in. The elevators unload on the 12th floor in front of Jenkins’ main doors. There will be a devilishly handsome young man behind the front desk to direct you to the event.

Looking ahead

For Net Tuesday, September 7, we’ll be having a discussion about the state of social networking with Deanna Zandt, author of Share This: How You Will Change the World with Social Networking. Mark the date, and check out this terrific book!

Sponsored By: 
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