Presentations and other posts relating to Twitter

Tuesday, October 2, 2012: 6:00 PM - 9:00 PM
Featuring: 

 

We’re excited to have SEO maven Wil Reynolds present about the integration of social media and Search Engine Optimization (SEO), at the next Philly Net Tuesday on October 2.  Doors open at 6:00 PM at the Friends Center, 1501 Cherry Street.  (Or follow the live Internet stream at http://phillynetsquared.org/live and participate in the conversation with the hashtag #phlnet2 on Twitter.)

Social media is having an ever-increasing influence on SEO, and this program will help you learn why this is so, and provide tips for how your nonprofit organization or cause can optimize its use of social media to help boost its rankings in search engine results. You’ll hear all about it from Wil Reynolds, a nationally recognized SEO expert and in-demand presenter known for a dynamic and engaging approach. Even if you have knowledge of SEO, you’re sure to learn something new when Wil shares his formidable insights, as well as from the diverse perspectives of fellow attendees.

This presentation will cover a variety of topics to include:

  • Google search pages are changing (again)
  • The impact of video on SEO
  • Structured data and how it can get you more traffic
  • Google+ - is it worth investing time into?
  • Followerwonk / Twitter and finding your target audience

Plus, plenty of opportunity to discuss how these practices can apply to your own situation.

About our speaker: Wil Reynolds is the founder of SEER Interactive, a Philadelphia-based provider of services for search engine optimization, search engine marketing and web analytics. Wil has been involved with SEO for more than 13 years and he is dedicated to doing two things especially well: driving traffic to sites from search engines and analyzing the impact that traffic has on the bottom line of companies and organizations. He also likes to give back to the community and currently sits on the advisory board of Covenant House, an organization that works with runaway youth in the Philadelphia area.

Wil’s passion for and knowledge of SEO make him a sought-after speaker and we are exceptionally pleased to have him present at our next Net Tuesday event. For more information about Wil, visit his Linked In profile http://www.linkedin.com/in/wilreynolds, or follow him on Twitter @wilreynolds.

Thanks to our sponsor, the American Friends Service Committee.

Sponsored By: 
  • American Friends Service Committee
Tuesday, September 4, 2012: 6:00 PM - 9:00 PM

 

Get ready for another edition of our popular “Crowdsourcing Change” program on Tuesday, September 4.  We’ve got three terrific organizations eager to receive the wisdom of our 

  • Big Brothers Big Sisters Southeastern PA
  • Lupus Foundation of America, Philadelphia Tri-State Chapter
  • AIDS Fund

Crowdsourcing Change is a fun format for learning, sharing and potentially making a significant contribution to worthy projects. In case you’ve never been to one of these lively events, here’s how it works: Each presenting organization shares how they’re using online marketing and the social web to achieve their goals and objectives. Then the crowd (that’s you!) participates in a facilitated discussion about how each organization may use the social web to even greater effect. 

Doors open at 6 PM at the Friends Center, 1501 Cherry Street.  Light fare is available, and RSVP’s are appreciated. Not in Philly? Or can’t make it downtown? Watch the live Internet stream at http://phillynetsquared.org/live, and contribute your questions and comments via our Twitter backchannel (hashtag: #phlnet2).

Here’s who’s on tap for the September 4 program: 

Moderator: Deni Kasrel

 

Big Brothers Big Sisters Southeastern PA

Presenters: Liz Semon, Marketing and Communications Coordinator and Ted Qualli, VP of External Affairs & Marketing

Big Brothers Big Sisters Southeastern PAis a donor and volunteer supported organization that enriches, encourages and empowers children to reach their highest potential through safe, one-to-one mentoring relationships. Each year, more than 3,500 children in Chester, Delaware, Montgomery and Philadelphia Counties achieve higher success socially and academically, thanks to BBBS Southeastern PA.

Questions the organization would like our crowd to address include:

  • What strategies can we use to increase engagement among our current followers?
  • How can we use our social media time more efficiently?
  • What metrics should we be tracking to determine success in social media?
  • How can we increase our number of social media followers?

Social Sites:

 

Lupus Foundation of America, Philadelphia Tri-State Chapter

Annette MyarickCEO

The Philadelphia Tri-State Chapteris an affiliate of the Lupus Foundation of America, the foremost national nonprofit voluntary health organization dedicated to finding the causes of and cure for lupus and providing support, services and hope to all people affected by lupus. The chapter serves southeastern PA, southern NJ and all of DE. Its largest event of the year is the Lupus Loop, coming up on October 28, and they’d like to use social tools to take this event to the next level.

Questions the organization would like our crowd to address include:

  • As a small staff with lots to do, how can we keep a sustained social media presence?
  • How do we encourage deeper engagement with constituents via social media tools?
  • Many people with lupus are not public about having it, for a variety of reasons: How can we use social media to help overcome that barrier?

Social sites:

 

AIDS Fund

Stephanie Lin, Corporate and Community Relations Coordinator

AIDS Fund supports HIV/AIDS education, prevention, and services in the Delaware Valley Region by raising dollars and increasing public awareness about the impact of HIV in our communities. Currently, 30 regional agencies receive funds from AIDS Fund to provide direct services and AIDS prevention initiatives, including Action AIDS, AIDS Law Project of Pennsylvania, BEBASHI and The Mazzoni Center. While the organization uses social media for various purposes, at Crowdsourcing Change they would like to put special focus on how to apply social strategies to boost the success of its AIDS Walk/Run Philly, on October 21.

Questions the organization would like our crowd to address include:

  • How can we use social media to establish and maintain relationships with our walkers/runners/volunteers?
  • How can we use social media to motivate walkers and runners to spread the word to increase awareness and fundraising via their networks?
  • What other social media platforms should we consider beyond those that we now use?
  • How can we use social media in a more engaging way?

Social sites:

 

So, come and join us with your questions, insights and perspectives, and help these local organizations more effectively use social tools to achieve their very worth objectives.

Thanks to the American Friends Service Committee for sponsorship.

Sponsored By: 
  • American Friends Service Committee
Tuesday, August 7, 2012: 6:00 PM - 9:00 PM
Fitting it all in
Featuring: 

Twitter and Facebook and blogs, Oh My!  How do you handle the fire hose of information coming in, and still find time to send information out and interact with your friends/fans/followers? The beauty and benefit of social media and social networking is that they give us instant access to large amounts of information and the ability to interact; but how do you handle processing the information and, more importantly, engaging in the conversations?  How do you avoid missing important incoming communication, while maintaining a steady (or, at least, satisfying) flow of outgoing messaging?  Come explore tips, tricks and tools that can help you sort through all the incoming, not miss what is important and regularly interact with your online communities.

As usual, we’ll meet at the Friends Center, 1501 Cherry Street, on Tuesday, August 7, gathering at 6:00 PMLite fare will be served.  Can’t make it to downtown Philly?  Watch the live Internet stream at http://phillynetsquared.org/live, and share your comments and questions via Twitter with the hashtag #phlnet2.

This session will focus on practical tactics and strategies.  In addition to Gloria’s own expertise, the ideas, experience, comments, questions and difficulties of all who attend will be an integral part of the content of the evening.  (It is about social media, after all!)  So, come share your own successes and challenges in trying to integrate the social web into your busy life.  Who should attend?

  • Nonprofit staff and activists who need to use social web media and social networking more effectively to help their causes.
  • Techies who want to learn more about the tools and tactics that can help their customers.
  • Busy folks who know that social media and social networking are important, but find it challenging to fit it all in.

RSVP’s are appreciated for planning purposes, but not required.  We’d love to have you join us.


With over 25 years of successful business operations, communications and entrepreneurial experience, Gloria Bell is currently the Operations Manager and Lead Social Media Strategist for O3 World, LLC, Co-Chair of the SocialMediaPlus conference and an Adjunct Professor at Drexel University. Between her corporate career and joining O3 World, Gloria founded Red Stapler Consulting where she worked with businesses and technology startups providing them with business process and operations consulting and social media strategy and implementation. Gloria is well known as a passionate social media practitioner, entrepreneur and volunteer in the Philadelphia region.  She is President of Social Media Club Philadelphia, co-organizer of PodCamp Philly, PodCamp East, Twestival Philadelphia, MarketingCamp Philly, the Philadelphia Women In Tech Summit and the #140Conference Philly Meetup. Demonstrating her commitment to the Philadelphia entrepreneurial community, Gloria serves on the Philly StartUp Leaders Leadership Team as the Events Director. She also serves on the board of the charitable organization, ShareUrMeal, as an advisor to TechGirlz and as a mentor for Lean Startup Machine Philly and Startup Weekend Philly. Truly believing in the business benefits of both on- and off-line communities, Gloria regularly speaks on networking and the use of social media in business.

Thanks to the American Friends Service Committee for sponsorship.

Sponsored By: 
  • American Friends Service Committee
Tuesday, March 6, 2012: 6:00 PM - 9:00 PM
Bottom-up social web strategies make the world a brighter place
Featuring: 

At March’s Net Tuesday, we’ll be talking about how to make your social web efforts work better for you.

  • How can you use the web and social media to have the greatest impact for your nonprofit or social change venture?
  • What tools and strategies should you focus on, given limits of time and resources?
  • What lessons can be learned from other ventures who are trying to do the same?
  • What’s it mean to take a bottom-up approach to social media and web strategies?

This highly interactive program will address these questions in general, and give you the opportunity to apply lessons to your own situation. Led by Rob Kall, we’ll start out with a broad overview of how to tap the power of the web and social media to maximize your reach with various resources, including blogging, Facebook, Google Alerts, Twitter, YouTube, cross-posting to alternative media, search engine optimization (SEO), email, listserves, print, and more. Then, attendees will have a chance to consider their experience with these resources, and to pose specific questions about their own web and social media strategies, getting advice and feedback from Rob (as well as fellow attendees). This is not only a chance to find out more about some important social tools are being used in the nonprofit world, but also an opportunity to discover what you might do more effectively in your own situation.

Rob Kall founded and built OpEdNews.com, ranked by Technorati as one of the top 100 blogs in the world, overall. He consults on the use of the web and media for non-profits, corporations and authors.

Lite fare will be served. RSVP’s are appreciated (via Facebook or Meetup) for planning purposes, but not required.

Can’t make it downtown? Watch the live Internet stream! And you can participate in the conversation on Twitter, with a hashtag of #phlnet2.

Sponsored By: 
  • American Friends Service Committee
Tuesday, June 7, 2011: 6:00 PM - 9:00 PM
A social web sampler

Philly NetSquared is proud to present our second annual Social Web Sampler.

We’ll have fifteen 20-minute discussions on the social web-related topics that you have volunteered to lead. (Five simultaneous stations x 3 time rounds.) They are, in no particular order:

  • Making Social Media Part of Your Regular Day
  • Using a wiki for group coordination
  • Using Video for Social Media
  • Live blogging/streaming your organization’s event
  • (Audio) podcasting
  • Tracking Your Organization’s Online Reputation
  • Using WordPress to Build a Web Site
  • Drupal 7: Shiny and new; is it for you?
  • Using QR Codes to effectively promote your nonprofit’s web site
  • Video Podcasting
  • Virtual Worlds
  • What is the purpose of using social media tools
  • Video, Public Access TV, You Tube as Town Hall Forum
  • How faith-based organizations can use social media to further ministry

Plus, we’ll have one slot in the final round that attendees will select on-site — maybe for something that wasn’t covered, or maybe for something you want to talk more about.

What will the discussions be like? That’s also up to you, but they’re likely to address:

  • How are nonprofits and activists using these tools?
  • How can they be used most effectively for your nonprofit or social cause?
  • What are the latest developments and trends?

In order to retain more of the knowledge generated in these groups, we’ll have a sheet at each station for people to add additional resources (websites, books, articles, etc.) that come up during the discussion. So if you know of resources that apply to discussions you might participate in, bring ‘em along. We’ll combine these with any resources provided by the presenters, and redistribute them to all attendees after the event.

If you haven’t already done so, RSVP’s via Meetup or Facebook are appreciated for planning (but not required).

Like last year’s Sampler, this will be a highly interactive gathering with lots of shared knowledge, networking and excitement. Refreshments will be available. (NOTE: Because of the small-group format, we will NOT be streaming or recording this event.)

Thanks to the American Friends Service Committee for sponsorship.

Photo: dnnya17

Sponsored By: 
  • American Friends Service Committee
Tuesday, March 1, 2011: 6:00 PM - 8:30 PM
Privacy

Join us on Tuesday, March 1 (postponed from Feb. 1 by the weather) for a discussion on privacy and social change on the web.

We’ll have great speakers touching on several aspects of this issue, including:

  • Hannah Miller, formerly of the Media and Democracy Coalition, on privacy and online organizing for social change. Is it better to push for privacy and anonymity, or transparency and accountability? How do people use social media differently when they have privacy and when they’re aware that they don’t? Which is better for building effective online communities organizing around social change issues?
  • Ivan Boothe, of Rootwork.org, on organizing communities in which anonymity is important. How can human rights activists challenging their governments, people targeted with violence because of their identities, or those organizing abuse survivors still engage in blogging and social media?
  • Mario Rodriguez, a doctoral candidate at the Annenberg School for Communication in the area of social network privacy, on how we as individuals and organizations can be aware of the privacy implications of how we use the social web. How can we be smart about the amount of data we allow for-profit companies like Google and Facebook to have access to about our organizations and campaigns? Is “the age of privacy over,” as Mark Zuckerberg has said? Should social advocacy nonprofits take a side in this debate?
  • Andrew Sather, of Jenkins Law Library, on privacy and your organization’s presence on the web. Does our nonprofit website need a privacy policy? What should it be? How can we be smart about how third-party tools such as Google Analytics might impact the privacy of our visitors?

In addition to the presentations, there will be ample time for questions and discussion.

Who should come to this event?

  • Nonprofit staffers interested in learning more about the privacy implications of their use of the social web and the Internet.
  • Online activists and organizers who want to know how to use the social web without compromising the safety of the communities in which they work.
  • Techies who are interested in supporting social good and social change campaigns, and helping nonprofits and activists achieve their goals.

Come with your questions, ideas and comments about privacy and social change on the web!

More about the presenters

Hannah Miller is a writer, consultant, and thinker on topics involving written words, sounds, still images, and moving pictures, in their transit over phone and cable lines, through the air, and to your radios, TV boxes, cell phones, etc — in other words, the media. She has been a general assignment and beat reporter, campaigned for progressive candidates, written puppet shows and edited books, worked as a media-policy advocate at the Media and Democracy Coalition, and drawn what might be the world’s only cartoon on net neutrality. Contact: hmiller430@gmail.com or 215-888-8036.

Ivan Boothe is the creative director of Rootwork.org, working with nonprofits and social change groups, developing websites and doing online strategy around advocacy, fundraising and member engagement. He is a community organizer with Casino-Free Philadelphia and the online communications coordinator for the Fellowship of Reconciliation. He has experience in a number of social change and nonprofit groups, including co-founding the Genocide Intervention Network.

Mario Rodriguez is an Annenberg doctoral candidate specializing in social network privacy. His dissertation is a study of Facebook privacy among college seniors as they transition to the workplace. Mario received his M.A. from Annenberg (2008), and his B.A. from New College (2001). He also holds an M.A. in Journalism from The University of Florida (2006), and has worked in journalism, media research and government. You can read his blog at www.visualinquiry.org.

Andrew Sather is a self-described IT and Information Science nerd. By day he is the Assistant Director of Technology Services at Jenkins Law Library. His New Year’s resolution is to start (and regularly contribute to) a blog, which he’s mildly embarrassed to share with you here.

Live online webcast

If you’re not located in Philadelphia, or just can’t make it to the event in person, be sure to follow along on our live webcast. We’ll also have a Twitter backchannel set up using the hashtag #phlnet2, and we invite those at the event and those following remotely to comment and submit questions through Twitter.

The event begins at 6:00 PM in Philadelphia, with time for conversations and networking. The programmatic portion of the evening, along with the live online webcast, will begin at 6:30 PM Eastern. Learn more about the live webcast.

Image: Flickr user opensourceway

Sponsored By: 
  • American Friends Service Committee
Tuesday, February 1, 2011: 6:00 PM - 8:30 PM
Privacy

Event postponed to March 1 due to weather

This event has been postponed. Please take a look at the updated event listing for Tuesday, March 1.

What follows is the original event listing — but please note the event will not be taking place on Feb. 1. See you in March!


Join us on Tuesday, Feb. 1 for a discussion on privacy and social change on the web.

We’ll have four great speakers touching on several aspects of this issue, including:

  • Hannah Miller, formerly of the Media and Democracy Coalition, on privacy and online organizing for social change. Is it better to push for privacy and anonymity, or transparency and accountability? How do people use social media differently when they have privacy and when they’re aware that they don’t? Which is better for building effective online communities organizing around social change issues?
  • Ivan Boothe, of Rootwork.org, on organizing communities in which anonymity is important. How can human rights activists challenging their governments, people targeted with violence because of their identities, or those organizing abuse survivors still engage in blogging and social media?
  • Mario Rodriguez, a doctoral candidate at the Annenberg School for Communication in the area of social network privacy, on how we as individuals and organizations can be aware of the privacy implications of how we use the social web. How can we be smart about the amount of data we allow for-profit companies like Google and Facebook to have access to about our organizations and campaigns? Is “the age of privacy over,” as Mark Zuckerberg has said? Should social advocacy nonprofits take a side in this debate?
  • Andrew Sather, of Jenkins Law Library, on privacy and your organization’s presence on the web. Does our nonprofit website need a privacy policy? What should it be? How can we be smart about how third-party tools such as Google Analytics might impact the privacy of our visitors?

In addition to the presentations, there will be ample time for questions and discussion.

Who should come to this event?

  • Nonprofit staffers interested in learning more about the privacy implications of their use of the social web and the Internet.
  • Online activists and organizers who want to know how to use the social web without compromising the safety of the communities in which they work.
  • Techies who are interested in supporting social good and social change campaigns, and helping nonprofits and activists achieve their goals.

Come with your questions, ideas and comments about privacy and social change on the web!

More about the presenters

Hannah Miller is a writer, consultant, and thinker on topics involving written words, sounds, still images, and moving pictures, in their transit over phone and cable lines, through the air, and to your radios, TV boxes, cell phones, etc — in other words, the media. She has been a general assignment and beat reporter, campaigned for progressive candidates, written puppet shows and edited books, worked as a media-policy advocate at the Media and Democracy Coalition, and drawn what might be the world’s only cartoon on net neutrality. Contact: hmiller430@gmail.com or 215-888-8036.

Ivan Boothe is the creative director of Rootwork.org, working with nonprofits and social change groups, developing websites and doing online strategy around advocacy, fundraising and member engagement. He is a community organizer with Casino-Free Philadelphia and the online communications coordinator for the Fellowship of Reconciliation. He has experience in a number of social change and nonprofit groups, including co-founding the Genocide Intervention Network.

Mario Rodriguez is an Annenberg doctoral candidate specializing in social network privacy. His dissertation is a study of Facebook privacy among college seniors as they transition to the workplace. Mario received his M.A. from Annenberg (2008), and his B.A. from New College (2001). He also holds an M.A. in Journalism from The University of Florida (2006), and has worked in journalism, media research and government. You can read his blog at www.visualinquiry.org.

Andrew Sather is a self-described IT and Information Science nerd. By day he is the Assistant Director of Technology Services at Jenkins Law Library. His New Year’s resolution is to start (and regularly contribute to) a blog, which he’s mildly embarrassed to share with you here.

Live online webcast

If you’re not located in Philadelphia, or just can’t make it to the event in person, be sure to follow along on our live webcast. We’ll also have a Twitter backchannel set up using the hashtag #phlnet2, and we invite those at the event and those following remotely to comment and submit questions through Twitter.

The event begins at 6:00 PM in Philadelphia, with time for conversations and networking. The programmatic portion of the evening, along with the live online webcast, will begin at 6:30 PM Eastern. Learn more about the live webcast.

Image: Flickr user opensourceway

Tuesday, August 3, 2010: 6:00 PM - 9:00 PM
Connecting the dots

Our discussion will be led by Nicole Newman of Newman Networks, who will review some key social media principles and introduce a way to “connect the dots” of your social media strategy. Then several local nonprofits and activists will describe their own social media experiences, and we’ll help them “connect the dots” themselves.

This informative and highly interactive session is for anybody who wants to learn and share a fresh approach to advancing their nonprofit or social cause with social media.

Nicole Newman is a technology specialist helping organizations create executable plans for profitable results by increasing networking opportunities and efficient IT driven marketing solutions. She has worked with hundreds of organizations in four short years (online and offline) interweaving networks to create a better Philadelphia community. You can find out more about her on LinkedIn or Facebook.

We gratefully acknowledge our sponsor this month, dice.com, “the career hub for tech insiders”, who will be providing food, as well as giving away “merchandice” for people to enjoy.

Our venue

Jenkins Law Library is located on the 12th floor of the 833 Chestnut Street building, directly across from the Ben. Franklin. Use the Chestnut Street entrance. Please tell security that you are attending the Net Tuesday event at Jenkins. You will be required to sign in. The elevators unload on the 12th floor in front of Jenkins’ main doors. There will be a devilishly handsome young man behind the front desk to direct you to the event.

Looking ahead

For Net Tuesday, September 7, we’ll be having a discussion about the state of social networking with Deanna Zandt, author of Share This: How You Will Change the World with Social Networking. Mark the date, and check out this terrific book!

Sponsored By: 
  • Dice.com
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