Presentations and other posts relating to fundraising

Tuesday, April 2, 2013: 6:00 PM - 9:00 PM


On April 2, Philly Net Tuesday is thrilled to welcome Amy Sample Ward, coauthor of the just-published book Social Change Anytime Everywhere: How to implement online multichannel strategies to spark advocacy, raise money and engage your community.  Drawing from her deep experience working with technology for nonprofits, Amy will show how organizations are successfully integrating online multichannel efforts into their work, and how you can craft an “Anytime Everywhere” campaign to achieve your nonprofit or social change goals and objectives.

Doors will open at 6:00 PM at the Friends Center, 1501 Cherry Street, and the program will begin promptly by 6:30.  Can’t make it to downtown Philly?  Go to to watch the live Internet stream, and share your comments or questions via the Twitter backchannel (hashtag #phlnet2).

Amy Sample Ward is an author and speaker, and works with nonprofits of all sizes around the world to use technology to enhance their community impact. Amy is a former community organizer for NetSquared, having supported local NetSquared groups around the world, and currently serves as co-organizer of 501 Tech NYC (the NetSquared affiliate in New York).  She is the author of a highly respected blog on nonprofit technology, and somehow finds time for her day job as membership director at NTEN (Nonprofit Technology Network)

Published just last month, Social Change Anytime Everywhere has received rave reviews from media and readers alike.  Coauthors Allyson Kapin and Amy Sample Ward describe in a readable and highly practical style how organizations can effectively plan and implement online multichannel strategies of “Anytime Everywhere” to advocate for their causes, raise money and engage more deeply with their communities.  Try to get the book from Amazon (or elsewhere) and start reading it before April 2, or buy a copy that evening.

RSVP’s via Meetup or Facebook are requested for planning purposes, but not required.  This Net Tuesday promises to be fun and very useful.  Lite fare will be available. 

Thanks once again to the American Friends Service Committee for sponsorship.

Tuesday, July 10, 2012: 6:00 PM - 9:00 PM


Philly Net Tuesday on July 10 (note date change due to holiday) will be about how nonprofits and social change initiatives can enhance their causes with “gamification”Gamification is about creating and using social games in new ways to help reach and engage communities, raise funding and support, and advocate. 

Nathan Solomon, founder of the Philadelphia Game Lab, will provide an overview of this emerging field and show examples about how organizations are currently using games.  And we’ll discuss how YOU can use gamification to help YOUR cause or nonprofit.

Who should come to this event?

  • Nonprofit staff and activists who want to better understand  how games can help their causes.
  • Techies and consultants who want to learn more about how this technology is being used in the nonprofit world and beyond.
  • Anyone who wants to see how social games can be used for new and socially useful purposes.

The event will begin at 6:00 on Tuesday, July 10 at the Friends Center, 1501 Cherry Street.  (NOTE this date is the second Tuesday of the month because the first Tuesday’s proximity to July 4.)

RSVP’s are helpful for planning purposes, though not required.

Can’t make it downtown?  No worries.  Watch the Internet stream at and add your questions and comments  on Twitter with the hashtag #phlnet2.

Thanks to the American Friends Service Committee for sponsorship.

Sponsored By: 
  • American Friends Service Committee
Tuesday, July 5, 2011: 6:00 PM - 9:00 PM
Video for nonprofits

Join us for a visually entertaining and informative evening as we discuss Video for Social Media, how it differs from traditional video, and how it can be used most effectively for particular purposes. 

We’ll gather at 6:00 PM on Tuesday, July 5 at the Friends Center, 1501 Cherry Street.

Can’t make it to downtown Philly? Join us live, online, for the webcast at and share your questions or comments via the Twitter back-channel, using the hashtag #phlnet2 (read more about what the back-channel is).

This evening will have three main parts to it:

Part I: We will discuss how Video for Social Media can be used for different specific purposes across social networks including:

  • Fundraising/Friend-Raising
  • Community Advocacy
  • Event Videos
  • Promotional/Brand Awareness

Part II: We will show examples of video produced by nonprofit organizations and how they are utilizing it across social networks. And you can help!  Submit your own suggestions for good (or bad!) nonprofit or cause-oriented videos (and see what others have suggested). 

Part III: We will discuss do-it-yourself video production options, how these principles apply to your situation, and how and when to work with a professional.

We will also provide a handout with tips on how and where to distribute video content.

This event is geared towards…

  • Nonprofit professionals and activists who are looking to enhance their social media presence, or who seek creative options to further develop fundraising and promotional efforts.
  • Techies who want to learn some video SEO and distribution tips.
  • Citizens who want to delve into the world of online video and gain a deeper understanding of how it is used on the social web.

Tonight’s presenters

Michael Schweisheimer, owner and executive producer of Primitive World Productions, is an award-winning Philadelphia-based filmmaker with 19 years of experience behind the camera. Michael founded Primitive World Productions in 2000 with an emphasis on nonprofit organizations, helping them to convey their missions to the public through video communication. He enjoys consulting, speaking, and teaching about the intersection between nonprofits, education, and green organizations with video production.

Deborah Arnold Brown is a writer, producer, director and editor for Primitive World Productions, and has been working in video production for over fifteen years. With degrees in history and anthropology, she loves working on projects that keep her learning about cultural diversity, and American society. She has become increasingly interested in the correlation between the rise of social media and the evolving role of online video, and can be found writing about it on as well as on her own blog, “Video for Social Media.”

The evening promises to be fun, informative and practical. RSVPs are appreciated for planning purposes, but not required.  We’ll bring the popcorn (and other light fare). You bring your interest, enthusiasm and perspectives. Hope to see you there!

Sponsored By: 
  • American Friends Service Committee
Tuesday, April 5, 2011: 6:00 PM - 9:00 PM
Crowdsourcing Change

We are thrilled to announce the three local nonprofits that will be the focus of our Crowdsourcing Change event on April 5:

  • The Academy of Natural Sciences
  • The Painted Bride Art Center
  • The Chemical Heritage Foundation

In this highly participatory format representatives of each of these Philly cultural and scientific icons will present their goals and current social web strategies to the crowd (that’s us!).  Then, in a facilitated discussion, attendees share advice, perspectives and feedback to help these nonprofits move their social dimension forward.  (See more information about these organizations, and their social web objectives, below.)

The event will begin at 6:00 PM on Tuesday, April 5 at the Friends Center, 1501 Cherry Street.  Plus, we’ll be streaming the event live over the Internet (via and supporting a Twitter backchannel (hashtag: #phlnet2), so our crowd can extend beyond our walls and city.

This is a wonderful learning and sharing opportunity for everyone who attends, as we share our best current thinking; and just maybe help these popular organizations better fulfill their important missions.

More information about our special guests:

Academy of Natural Sciences

Presenters: Dennis Murphy, Web Manager and Mike Servedio, Membership Services Associate

The Academy of Natural Sciences is a research institute and natural history museum that delights visitors via engaging programs and memorable exhibits, which include wildlife dioramas, a dinosaur hall, live animal center and butterfly garden. Celebrating its bicentennial in 2012, the Academy’s mission is to encourage and cultivate the sciences, explore the biodiversity of our natural world and share these discoveries with the public.

Questions the Academy of Natural Sciences would like our crowd to answer include:

  • How can we use social media to better communicate who we are and what we do?
  • How should we differentiate what we post on Facebook and Twitter?
  • What social media considerations should we make for our main website, which we are currently converting to a Drupal content management system?

Find out more about the Academy of Natural Sciences at:

Painted Bride Art Center

Presenter: Phil Sumpter, Director of Marketing and Communications

The Painted Bride celebrates the transformative power of the arts. Featuring jazz, world music, dance, theater, performance art, video, poetry, spoken word and visual arts, the Bride produces and presents performances as well as offers forums to facilitate dialogue about contemporary social issues.

Questions the Painted Bride would like our crowd to answer include:

  • What types of social media posts work best for instilling meaningful dialogue?
  • How can we effectively encourage people to follow/friend us on Twitter and Facebook?
  • What kind of social media strategies are effective for getting people to do something specific such as repost, retweet, or buy something?

Find out more about the Painted Bride at:

Chemical Heritage Foundation

Presenter: Monica Fonorow, Promotions Coordinator

The Chemical Heritage Foundation helps foster an understanding of chemistry’s impact the world. Through exhibits, programs and research the organization strives to inspire a passion for chemistry, to preserve the story of chemistry, and shed light on chemistry’s role in meeting current social challenges.

Questions the Chemical Heritage Foundation would like our crowd to answer include:

  • How can we promote our events on social media while also avoiding a steady stream of marketing and PR posts?
  • Other than posting good content what else can we do to increase engagement and grow our following?
  • Is it effective for organizations such as ours to live tweet events? If yes, which events?

Find out more about the Chemical Heritage Foundation at:

RSVP’s via Facebook or Meetup are appreciated for planning, but not required.  It’s more important that you show up (in person or virtually) with your ideas and enthusiasm for enhancing the social dimension of Philadelphia’s rich cultural and scientific scene.

Our sincere gratitude goes to the American Friends Service Committee for sponsoring this event.

Sponsored By: 
  • American Friends Service Committee
Tuesday, December 7, 2010: 6:00 PM - 9:00 PM

This event will be broadcast online live, beginning at 6:30 PM Eastern.

Crowdsourcing Change is a highly participatory event where attendees (the crowd) provide constructive feedback and advice to help three “social changers” who are using — or trying to use — the social web to advance their cause or project.

Join us in Philadelphia

We’ll start gathering at 6:00 PM at the Friends Center, 1501 Cherry Street in Center City. Light fare will be available, and RSVPs are appreciated for planning on Meetup or Facebook.

Join us from anywhere, online

The event will also be streamed live, with a Twitter backchannel discussion, so participation and feedback can come from anywhere. More information about the streaming and backchannel.

Our three Crowdsourcing Change projects

We’ve lined up three terrific projects with which to share our collective wisdom.

Each presenter will display their website and share their objectives. Then the crowd — that’s you! — will participate in a facilitated discussion about how various social web tools and strategies might help them achieve their objectives. It’s a fun format for learning, sharing and potentially making a significant contribution to some important causes.

Our three projects represent local, national and global perspectives:

Police Athletic League of Philadelphia

Presenter: Jo Elkes, Capital Campaign and Development Coordinator

Better known by the acronym PAL, the Police Athletic League of Philadelphia provides free educational, athletic and cultural after-school programs in a safe environment. PAL believes these experiences enable youth to become successful productive citizens. All PAL activities are supervised by Philadelphia Police officers, to help foster positive relationships between youngsters and the Police Department.

Questions PAL would like our crowd to address include:

  • How do we expand our presence and increase user interaction on Facebook?
  • How can we get young donors to participate in our mobile text-to-give campaign or other social fundraising options?

Foundation for Individual Rights in Education (FIRE)

Presenter: Joanna Brenner, Public Awareness Associate

FIRE wants students to be able to learn and think for themselves. Its mission is to defend and sustain individual rights at American college campuses. These rights include freedom of speech, legal equality, due process and religious liberty. FIRE combats censored speech with more speech and uses social media as a powerful weapon to spread the word.

Questions FIRE would like our crowd to address include:

  • How can we get new members from our existing social networks, and get our online community more directly involved with our activities?
  • What should we use for monitoring/analytlcs?

AIDS Policy Project

Presenter: Kate Krauss, Executive Director

The AIDS Policy Project believes the time is now to find a cure for AIDS. The project pressures lawmakers to fund AIDS-related medical research as well as provides opportunities for researchers, advocates and others to share information, brainstorm and collaborate in a worldwide effort to eradicate AIDS.

Questions the AIDS Policy Project would like our crowd to address include:

  • What are good tools to foster collaboration within the international research and academic communities?
  • How can we use social media on a global scale to change the way people think about the AIDS pandemic?

This promises to be a unique and interesting event. Please join us in person, or online!

Sponsored By: 
  • American Friends Service Committee
Tuesday, August 3, 2010: 6:00 PM - 9:00 PM
Connecting the dots

Our discussion will be led by Nicole Newman of Newman Networks, who will review some key social media principles and introduce a way to “connect the dots” of your social media strategy. Then several local nonprofits and activists will describe their own social media experiences, and we’ll help them “connect the dots” themselves.

This informative and highly interactive session is for anybody who wants to learn and share a fresh approach to advancing their nonprofit or social cause with social media.

Nicole Newman is a technology specialist helping organizations create executable plans for profitable results by increasing networking opportunities and efficient IT driven marketing solutions. She has worked with hundreds of organizations in four short years (online and offline) interweaving networks to create a better Philadelphia community. You can find out more about her on LinkedIn or Facebook.

We gratefully acknowledge our sponsor this month,, “the career hub for tech insiders”, who will be providing food, as well as giving away “merchandice” for people to enjoy.

Our venue

Jenkins Law Library is located on the 12th floor of the 833 Chestnut Street building, directly across from the Ben. Franklin. Use the Chestnut Street entrance. Please tell security that you are attending the Net Tuesday event at Jenkins. You will be required to sign in. The elevators unload on the 12th floor in front of Jenkins’ main doors. There will be a devilishly handsome young man behind the front desk to direct you to the event.

Looking ahead

For Net Tuesday, September 7, we’ll be having a discussion about the state of social networking with Deanna Zandt, author of Share This: How You Will Change the World with Social Networking. Mark the date, and check out this terrific book!

Sponsored By: 
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