Presentations and other posts relating to Facebook

Tuesday, September 4, 2012: 6:00 PM - 9:00 PM


Get ready for another edition of our popular “Crowdsourcing Change” program on Tuesday, September 4.  We’ve got three terrific organizations eager to receive the wisdom of our 

  • Big Brothers Big Sisters Southeastern PA
  • Lupus Foundation of America, Philadelphia Tri-State Chapter
  • AIDS Fund

Crowdsourcing Change is a fun format for learning, sharing and potentially making a significant contribution to worthy projects. In case you’ve never been to one of these lively events, here’s how it works: Each presenting organization shares how they’re using online marketing and the social web to achieve their goals and objectives. Then the crowd (that’s you!) participates in a facilitated discussion about how each organization may use the social web to even greater effect. 

Doors open at 6 PM at the Friends Center, 1501 Cherry Street.  Light fare is available, and RSVP’s are appreciated. Not in Philly? Or can’t make it downtown? Watch the live Internet stream at, and contribute your questions and comments via our Twitter backchannel (hashtag: #phlnet2).

Here’s who’s on tap for the September 4 program: 

Moderator: Deni Kasrel


Big Brothers Big Sisters Southeastern PA

Presenters: Liz Semon, Marketing and Communications Coordinator and Ted Qualli, VP of External Affairs & Marketing

Big Brothers Big Sisters Southeastern PAis a donor and volunteer supported organization that enriches, encourages and empowers children to reach their highest potential through safe, one-to-one mentoring relationships. Each year, more than 3,500 children in Chester, Delaware, Montgomery and Philadelphia Counties achieve higher success socially and academically, thanks to BBBS Southeastern PA.

Questions the organization would like our crowd to address include:

  • What strategies can we use to increase engagement among our current followers?
  • How can we use our social media time more efficiently?
  • What metrics should we be tracking to determine success in social media?
  • How can we increase our number of social media followers?

Social Sites:


Lupus Foundation of America, Philadelphia Tri-State Chapter

Annette MyarickCEO

The Philadelphia Tri-State Chapteris an affiliate of the Lupus Foundation of America, the foremost national nonprofit voluntary health organization dedicated to finding the causes of and cure for lupus and providing support, services and hope to all people affected by lupus. The chapter serves southeastern PA, southern NJ and all of DE. Its largest event of the year is the Lupus Loop, coming up on October 28, and they’d like to use social tools to take this event to the next level.

Questions the organization would like our crowd to address include:

  • As a small staff with lots to do, how can we keep a sustained social media presence?
  • How do we encourage deeper engagement with constituents via social media tools?
  • Many people with lupus are not public about having it, for a variety of reasons: How can we use social media to help overcome that barrier?

Social sites:



Stephanie Lin, Corporate and Community Relations Coordinator

AIDS Fund supports HIV/AIDS education, prevention, and services in the Delaware Valley Region by raising dollars and increasing public awareness about the impact of HIV in our communities. Currently, 30 regional agencies receive funds from AIDS Fund to provide direct services and AIDS prevention initiatives, including Action AIDS, AIDS Law Project of Pennsylvania, BEBASHI and The Mazzoni Center. While the organization uses social media for various purposes, at Crowdsourcing Change they would like to put special focus on how to apply social strategies to boost the success of its AIDS Walk/Run Philly, on October 21.

Questions the organization would like our crowd to address include:

  • How can we use social media to establish and maintain relationships with our walkers/runners/volunteers?
  • How can we use social media to motivate walkers and runners to spread the word to increase awareness and fundraising via their networks?
  • What other social media platforms should we consider beyond those that we now use?
  • How can we use social media in a more engaging way?

Social sites:


So, come and join us with your questions, insights and perspectives, and help these local organizations more effectively use social tools to achieve their very worth objectives.

Thanks to the American Friends Service Committee for sponsorship.

Sponsored By: 
  • American Friends Service Committee
Tuesday, August 7, 2012: 6:00 PM - 9:00 PM
Fitting it all in

Twitter and Facebook and blogs, Oh My!  How do you handle the fire hose of information coming in, and still find time to send information out and interact with your friends/fans/followers? The beauty and benefit of social media and social networking is that they give us instant access to large amounts of information and the ability to interact; but how do you handle processing the information and, more importantly, engaging in the conversations?  How do you avoid missing important incoming communication, while maintaining a steady (or, at least, satisfying) flow of outgoing messaging?  Come explore tips, tricks and tools that can help you sort through all the incoming, not miss what is important and regularly interact with your online communities.

As usual, we’ll meet at the Friends Center, 1501 Cherry Street, on Tuesday, August 7, gathering at 6:00 PMLite fare will be served.  Can’t make it to downtown Philly?  Watch the live Internet stream at, and share your comments and questions via Twitter with the hashtag #phlnet2.

This session will focus on practical tactics and strategies.  In addition to Gloria’s own expertise, the ideas, experience, comments, questions and difficulties of all who attend will be an integral part of the content of the evening.  (It is about social media, after all!)  So, come share your own successes and challenges in trying to integrate the social web into your busy life.  Who should attend?

  • Nonprofit staff and activists who need to use social web media and social networking more effectively to help their causes.
  • Techies who want to learn more about the tools and tactics that can help their customers.
  • Busy folks who know that social media and social networking are important, but find it challenging to fit it all in.

RSVP’s are appreciated for planning purposes, but not required.  We’d love to have you join us.

With over 25 years of successful business operations, communications and entrepreneurial experience, Gloria Bell is currently the Operations Manager and Lead Social Media Strategist for O3 World, LLC, Co-Chair of the SocialMediaPlus conference and an Adjunct Professor at Drexel University. Between her corporate career and joining O3 World, Gloria founded Red Stapler Consulting where she worked with businesses and technology startups providing them with business process and operations consulting and social media strategy and implementation. Gloria is well known as a passionate social media practitioner, entrepreneur and volunteer in the Philadelphia region.  She is President of Social Media Club Philadelphia, co-organizer of PodCamp Philly, PodCamp East, Twestival Philadelphia, MarketingCamp Philly, the Philadelphia Women In Tech Summit and the #140Conference Philly Meetup. Demonstrating her commitment to the Philadelphia entrepreneurial community, Gloria serves on the Philly StartUp Leaders Leadership Team as the Events Director. She also serves on the board of the charitable organization, ShareUrMeal, as an advisor to TechGirlz and as a mentor for Lean Startup Machine Philly and Startup Weekend Philly. Truly believing in the business benefits of both on- and off-line communities, Gloria regularly speaks on networking and the use of social media in business.

Thanks to the American Friends Service Committee for sponsorship.

Sponsored By: 
  • American Friends Service Committee
Tuesday, March 6, 2012: 6:00 PM - 9:00 PM
Bottom-up social web strategies make the world a brighter place

At March’s Net Tuesday, we’ll be talking about how to make your social web efforts work better for you.

  • How can you use the web and social media to have the greatest impact for your nonprofit or social change venture?
  • What tools and strategies should you focus on, given limits of time and resources?
  • What lessons can be learned from other ventures who are trying to do the same?
  • What’s it mean to take a bottom-up approach to social media and web strategies?

This highly interactive program will address these questions in general, and give you the opportunity to apply lessons to your own situation. Led by Rob Kall, we’ll start out with a broad overview of how to tap the power of the web and social media to maximize your reach with various resources, including blogging, Facebook, Google Alerts, Twitter, YouTube, cross-posting to alternative media, search engine optimization (SEO), email, listserves, print, and more. Then, attendees will have a chance to consider their experience with these resources, and to pose specific questions about their own web and social media strategies, getting advice and feedback from Rob (as well as fellow attendees). This is not only a chance to find out more about some important social tools are being used in the nonprofit world, but also an opportunity to discover what you might do more effectively in your own situation.

Rob Kall founded and built, ranked by Technorati as one of the top 100 blogs in the world, overall. He consults on the use of the web and media for non-profits, corporations and authors.

Lite fare will be served. RSVP’s are appreciated (via Facebook or Meetup) for planning purposes, but not required.

Can’t make it downtown? Watch the live Internet stream! And you can participate in the conversation on Twitter, with a hashtag of #phlnet2.

Sponsored By: 
  • American Friends Service Committee
Tuesday, March 1, 2011: 6:00 PM - 8:30 PM

Join us on Tuesday, March 1 (postponed from Feb. 1 by the weather) for a discussion on privacy and social change on the web.

We’ll have great speakers touching on several aspects of this issue, including:

  • Hannah Miller, formerly of the Media and Democracy Coalition, on privacy and online organizing for social change. Is it better to push for privacy and anonymity, or transparency and accountability? How do people use social media differently when they have privacy and when they’re aware that they don’t? Which is better for building effective online communities organizing around social change issues?
  • Ivan Boothe, of, on organizing communities in which anonymity is important. How can human rights activists challenging their governments, people targeted with violence because of their identities, or those organizing abuse survivors still engage in blogging and social media?
  • Mario Rodriguez, a doctoral candidate at the Annenberg School for Communication in the area of social network privacy, on how we as individuals and organizations can be aware of the privacy implications of how we use the social web. How can we be smart about the amount of data we allow for-profit companies like Google and Facebook to have access to about our organizations and campaigns? Is “the age of privacy over,” as Mark Zuckerberg has said? Should social advocacy nonprofits take a side in this debate?
  • Andrew Sather, of Jenkins Law Library, on privacy and your organization’s presence on the web. Does our nonprofit website need a privacy policy? What should it be? How can we be smart about how third-party tools such as Google Analytics might impact the privacy of our visitors?

In addition to the presentations, there will be ample time for questions and discussion.

Who should come to this event?

  • Nonprofit staffers interested in learning more about the privacy implications of their use of the social web and the Internet.
  • Online activists and organizers who want to know how to use the social web without compromising the safety of the communities in which they work.
  • Techies who are interested in supporting social good and social change campaigns, and helping nonprofits and activists achieve their goals.

Come with your questions, ideas and comments about privacy and social change on the web!

More about the presenters

Hannah Miller is a writer, consultant, and thinker on topics involving written words, sounds, still images, and moving pictures, in their transit over phone and cable lines, through the air, and to your radios, TV boxes, cell phones, etc — in other words, the media. She has been a general assignment and beat reporter, campaigned for progressive candidates, written puppet shows and edited books, worked as a media-policy advocate at the Media and Democracy Coalition, and drawn what might be the world’s only cartoon on net neutrality. Contact: or 215-888-8036.

Ivan Boothe is the creative director of, working with nonprofits and social change groups, developing websites and doing online strategy around advocacy, fundraising and member engagement. He is a community organizer with Casino-Free Philadelphia and the online communications coordinator for the Fellowship of Reconciliation. He has experience in a number of social change and nonprofit groups, including co-founding the Genocide Intervention Network.

Mario Rodriguez is an Annenberg doctoral candidate specializing in social network privacy. His dissertation is a study of Facebook privacy among college seniors as they transition to the workplace. Mario received his M.A. from Annenberg (2008), and his B.A. from New College (2001). He also holds an M.A. in Journalism from The University of Florida (2006), and has worked in journalism, media research and government. You can read his blog at

Andrew Sather is a self-described IT and Information Science nerd. By day he is the Assistant Director of Technology Services at Jenkins Law Library. His New Year’s resolution is to start (and regularly contribute to) a blog, which he’s mildly embarrassed to share with you here.

Live online webcast

If you’re not located in Philadelphia, or just can’t make it to the event in person, be sure to follow along on our live webcast. We’ll also have a Twitter backchannel set up using the hashtag #phlnet2, and we invite those at the event and those following remotely to comment and submit questions through Twitter.

The event begins at 6:00 PM in Philadelphia, with time for conversations and networking. The programmatic portion of the evening, along with the live online webcast, will begin at 6:30 PM Eastern. Learn more about the live webcast.

Image: Flickr user opensourceway

Sponsored By: 
  • American Friends Service Committee
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