Presentations and other posts relating to collaboration

Tuesday, November 12, 2013: 6:00 PM - 9:00 PM

On November 12, Philly Net Tuesday will feature our signature “Crowdsourcing Change” format. (NOTE the change of date — since our usual “first Tuesday of the month” is Election Day.)  Here’s how it works: Two or three local nonprofits share how they’re using online marketing and social media/networking to achieve their goals and objectives. Then the crowd (that’s you!) participates in a facilitated discussion about how each organization might use the social web to even greater effect.


We’re pleased to announce two local organizations eager to receive the wisdom of the crowd will be:


Presenter: Ashley Gripper, Administrative Coordinator.  

The Agatston Urban Nutrition Initiative (UNI) works to sustain healthy communities by promoting food education, good nutrition and physical fitness in West Philadelphia. UNI’s organizes hands-on learning opportunities for more than 10,000 students and their families at 20 public schools and community centers in Philadelphia. 


Presenters: Amara Rockar, Board President and Erin McLeary, Board Vice President

The West Philly Coalition for Neighborhood Schools (WPCNS) is focused on a core belief that public education is a social justice issue. Its members, many of whom are parents from a wide range of ethnicities, income brackets, and educational backgrounds, share a vision of a neighborhood strengthened by its school and a school strengthened by its neighborhood.


The event will be held at the Friends Center, 1501 Cherry Street.  Doors open at 6:00 PM on the evening of Tuesday, November 12. Light fare will be available, and RSVP’s are appreciated for planning, but not required.


Whether you’re a social media expert or an interested citizen your perspectives and opinions are welcome and valuable. So, come and join the crowd with your questions, insights and reactions, and help these local organizations more effectively use social tools to achieve their important objectives. This is a great learning and sharing opportunity – not only for the presenting organizations, but for all participants!


Thanks to the American Friends Service Committee for sponsorship.

Tuesday, February 5, 2013: 6:00 PM - 9:00 PM


Get ready for another edition of our popular “Crowdsourcing Change” program on Net Tuesday, February 5, 2013.  Crowdsourcing Change is a fun format for learning, sharing and potentially making a significant contribution to worthy local projects. In case you’ve never been to one of these lively events, here’s how it works: Each presenting organization shares how they’re using online marketing and social media/networking to achieve their goals and objectives. Then the crowd (that’s you!) participates in a facilitated discussion about how each organization may use the social web to even greater effect. 

We’ve lined up three diverse and interesting local nonprofits, eager to receive the wisdom of the crowd:


Career Wardrobe

Caitlin Day, Education and Outreach Manager
Heather Bennett, Operations and Marketing Manager

Career Wardrobe (Twitter: @CareerWardrobe) provides a range of support services, including clothing, skill development and confidence building programs to help low-income women throughout the Philadelphia region successfully navigate the challenging transition into the workforce. Since 1995, the organization has assisted nearly 75,000 women, and it also owns and operates The Wardrobe Boutique, which sells recycled clothing to benefit Career Wardrobe programs and services.


Southeast Asian American Digital Archive

Samip Mallick, Executive Director & President

The South Asian American Digital Archive (Twitter: @SAADAonline)
(SAADA) is the only independent non-profit organization working to document, preserve and provide access to the rich history of South Asians in the United States. Through its digital archive, outreach and educational programming SAADA examine the importance of the past in shaping the future and ensures that important stories from its community are preserved for future generations.


1812 Productions

Tyler Melchior, Marketing and Public Relations Director
R. Eric Thomas, Marketing and Public Relations Assistant

1812 Productions (Twitter: @1812Productions) is the only professional theater company in the country dedicated to comedy. Since 2000 they have helped keep Philadelphia laughing by creating and presenting shows that explore and celebrate our sense of community, our history and our humanity. Staging comedy in it’s many forms, 1812 features original work as well as presentations by established and emerging playwrights.


Doors open at 6 PM on February 5 at the Friends Center, 1501 Cherry Street.  Light fare is available, and RSVP’s are appreciated for planning. Not in Philly? Or can’t make it downtown? Watch the live Internet stream at, and contribute your questions and comments via our Twitter backchannel (hashtag: #phlnet2).

So, come and join us with your questions, insights and perspectives, and help these local organizations more effectively use social tools to achieve their very worth objectives.  This is a great learning and sharing opportunity – not only for the presenting organizations, but for all participants!

Thanks to the American Friends Service Committeefor sponsorship.

Tuesday, June 7, 2011: 6:00 PM - 9:00 PM
A social web sampler

Philly NetSquared is proud to present our second annual Social Web Sampler.

We’ll have fifteen 20-minute discussions on the social web-related topics that you have volunteered to lead. (Five simultaneous stations x 3 time rounds.) They are, in no particular order:

  • Making Social Media Part of Your Regular Day
  • Using a wiki for group coordination
  • Using Video for Social Media
  • Live blogging/streaming your organization’s event
  • (Audio) podcasting
  • Tracking Your Organization’s Online Reputation
  • Using WordPress to Build a Web Site
  • Drupal 7: Shiny and new; is it for you?
  • Using QR Codes to effectively promote your nonprofit’s web site
  • Video Podcasting
  • Virtual Worlds
  • What is the purpose of using social media tools
  • Video, Public Access TV, You Tube as Town Hall Forum
  • How faith-based organizations can use social media to further ministry

Plus, we’ll have one slot in the final round that attendees will select on-site — maybe for something that wasn’t covered, or maybe for something you want to talk more about.

What will the discussions be like? That’s also up to you, but they’re likely to address:

  • How are nonprofits and activists using these tools?
  • How can they be used most effectively for your nonprofit or social cause?
  • What are the latest developments and trends?

In order to retain more of the knowledge generated in these groups, we’ll have a sheet at each station for people to add additional resources (websites, books, articles, etc.) that come up during the discussion. So if you know of resources that apply to discussions you might participate in, bring ‘em along. We’ll combine these with any resources provided by the presenters, and redistribute them to all attendees after the event.

If you haven’t already done so, RSVP’s via Meetup or Facebook are appreciated for planning (but not required).

Like last year’s Sampler, this will be a highly interactive gathering with lots of shared knowledge, networking and excitement. Refreshments will be available. (NOTE: Because of the small-group format, we will NOT be streaming or recording this event.)

Thanks to the American Friends Service Committee for sponsorship.

Photo: dnnya17

Sponsored By: 
  • American Friends Service Committee
Tuesday, May 3, 2011: 6:00 PM - 9:00 PM
Elite access or DIY education?

At this month’s Net Tuesday (May 3), we’ll explore the social web of self-directed learning, community education, and online knowledge sharing environments.  What does all this mean for the future of education and how can we use it for social good? 

In addition to gathering at 6:00 PM on Tuesday, May 3 at the Friends Center, 1501 Cherry Street, we plan to live-stream at least the first part of the evening at, and support a Twitter backchannel (hashtag: #phlnet2).

New services, such as UdemyPeer 2 Peer University,Lynda.comKhan Academy, and The Open Textbook Initiative, have emerged recently to offer unprecedented learning and teaching opportunities, challenging previous educational assumptions.  These and others are listed in our growing resource list.  Add your own discoveries to the list, or comment on ones already on the list.  Let’s share our own knowledge about all of these resources to help us share our knowledge!

This event is geared towards…

  • nonprofits and others who want to learn about new ways to: a) satisfy learning needs of their staffs and clients, and b) help their staffs or clients share their knowledge and expertise with the world.
  • techies who want to learn about some cutting edge educational applications that can be used and repurposed for various needs
  • citizens who just want to learn about some amazing new educational opportunities for self-improvement (via learning or teaching).

The evening will have two main parts to it.  First, a panel (details below) will lead a discussion of the emerging resources, technologies and social patterns that are helping people share knowledge in new ways.  Then, you’ll be able to check out many of these online services for yourself, with your own laptop, or one from a cart of laptops provided by Philadelphia OIC’s mobile computer lab (NOMAD).   

Our panelists will include:

Bob Goodman is currently Director of Information Technology Services at the American Friends Service Committee (, having formerly led IT operations in large, distributed organizations, including GE Aerospace and Pep Boys.  For many years, he has been a pioneering advocate for Computer Supported Cooperative Work (CSCW), which he teaches as an adjunct professor at Drexel’s iSchool.  Bob has a particular interest in creating learning organizations, and in making innovative use of new technologies and services to enhance individual and organizational learning.

Erich Smith of Philadelphia OIC (  is the program director of the Digital Initiative which focuses on bridging the digital divide in Philadelphia.  The Digital Initiative consist of three programs, which include the Open Access Lab (free public computer lab), the Blended Classroom (online/offline classroom for adults preparing re-training and/or college), and the NOMAD (mobile laptop carts used for citywide computer training workshops).  He is currently developing an Open Textbook Library for the Blended Classroom and the Learning Opportunities Center that will be replicated statewide.

David J. Rosen (joining via video conference) was Executive Director of the Adult Literacy Resource Institute/SABES Greater Boston Regional Support Center at the University of Massachusetts ( from 1986 to 2003. Since 2003 he has been a full-time consultant on education projects for adults and out-of-school youth in the U.S. and abroad. He is a member of the National Coalition for Literacy, and a Board Member of the Massachusetts Coalition for Adult Education. A long-time adult literacy education advocate, he moderates the electronic discussion list and blogs for the National Coalition for Literacy (

This should be an interesting, informative and useful evening.

Image: Gideon Burton (Flickr Creative Commons)

Sponsored By: 
  • American Friends Service Committee
  • Earth’s Elements Foods & Products
Tuesday, April 5, 2011: 6:00 PM - 9:00 PM
Crowdsourcing Change

We are thrilled to announce the three local nonprofits that will be the focus of our Crowdsourcing Change event on April 5:

  • The Academy of Natural Sciences
  • The Painted Bride Art Center
  • The Chemical Heritage Foundation

In this highly participatory format representatives of each of these Philly cultural and scientific icons will present their goals and current social web strategies to the crowd (that’s us!).  Then, in a facilitated discussion, attendees share advice, perspectives and feedback to help these nonprofits move their social dimension forward.  (See more information about these organizations, and their social web objectives, below.)

The event will begin at 6:00 PM on Tuesday, April 5 at the Friends Center, 1501 Cherry Street.  Plus, we’ll be streaming the event live over the Internet (via and supporting a Twitter backchannel (hashtag: #phlnet2), so our crowd can extend beyond our walls and city.

This is a wonderful learning and sharing opportunity for everyone who attends, as we share our best current thinking; and just maybe help these popular organizations better fulfill their important missions.

More information about our special guests:

Academy of Natural Sciences

Presenters: Dennis Murphy, Web Manager and Mike Servedio, Membership Services Associate

The Academy of Natural Sciences is a research institute and natural history museum that delights visitors via engaging programs and memorable exhibits, which include wildlife dioramas, a dinosaur hall, live animal center and butterfly garden. Celebrating its bicentennial in 2012, the Academy’s mission is to encourage and cultivate the sciences, explore the biodiversity of our natural world and share these discoveries with the public.

Questions the Academy of Natural Sciences would like our crowd to answer include:

  • How can we use social media to better communicate who we are and what we do?
  • How should we differentiate what we post on Facebook and Twitter?
  • What social media considerations should we make for our main website, which we are currently converting to a Drupal content management system?

Find out more about the Academy of Natural Sciences at:

Painted Bride Art Center

Presenter: Phil Sumpter, Director of Marketing and Communications

The Painted Bride celebrates the transformative power of the arts. Featuring jazz, world music, dance, theater, performance art, video, poetry, spoken word and visual arts, the Bride produces and presents performances as well as offers forums to facilitate dialogue about contemporary social issues.

Questions the Painted Bride would like our crowd to answer include:

  • What types of social media posts work best for instilling meaningful dialogue?
  • How can we effectively encourage people to follow/friend us on Twitter and Facebook?
  • What kind of social media strategies are effective for getting people to do something specific such as repost, retweet, or buy something?

Find out more about the Painted Bride at:

Chemical Heritage Foundation

Presenter: Monica Fonorow, Promotions Coordinator

The Chemical Heritage Foundation helps foster an understanding of chemistry’s impact the world. Through exhibits, programs and research the organization strives to inspire a passion for chemistry, to preserve the story of chemistry, and shed light on chemistry’s role in meeting current social challenges.

Questions the Chemical Heritage Foundation would like our crowd to answer include:

  • How can we promote our events on social media while also avoiding a steady stream of marketing and PR posts?
  • Other than posting good content what else can we do to increase engagement and grow our following?
  • Is it effective for organizations such as ours to live tweet events? If yes, which events?

Find out more about the Chemical Heritage Foundation at:

RSVP’s via Facebook or Meetup are appreciated for planning, but not required.  It’s more important that you show up (in person or virtually) with your ideas and enthusiasm for enhancing the social dimension of Philadelphia’s rich cultural and scientific scene.

Our sincere gratitude goes to the American Friends Service Committee for sponsoring this event.

Sponsored By: 
  • American Friends Service Committee
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