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The Integration of Social Media and SEO: How the Twain Meet For Nonprofits

Tuesday, October 2, 2012: 6:00 PM9:00 PM

Location: 
Friends Center

1501 Cherry Street

Philadelphia, PA
19102

Featuring: 

 

We’re excited to have SEO maven Wil Reynolds present about the integration of social media and Search Engine Optimization (SEO), at the next Philly Net Tuesday on October 2.  Doors open at 6:00 PM at the Friends Center, 1501 Cherry Street.  (Or follow the live Internet stream at http://phillynetsquared.org/live and participate in the conversation with the hashtag #phlnet2 on Twitter.)

Social media is having an ever-increasing influence on SEO, and this program will help you learn why this is so, and provide tips for how your nonprofit organization or cause can optimize its use of social media to help boost its rankings in search engine results. You’ll hear all about it from Wil Reynolds, a nationally recognized SEO expert and in-demand presenter known for a dynamic and engaging approach. Even if you have knowledge of SEO, you’re sure to learn something new when Wil shares his formidable insights, as well as from the diverse perspectives of fellow attendees.

This presentation will cover a variety of topics to include:

  • Google search pages are changing (again)
  • The impact of video on SEO
  • Structured data and how it can get you more traffic
  • Google+ – is it worth investing time into?
  • Followerwonk / Twitter and finding your target audience

Plus, plenty of opportunity to discuss how these practices can apply to your own situation.

About our speaker: Wil Reynolds is the founder of SEER Interactive, a Philadelphia-based provider of services for search engine optimization, search engine marketing and web analytics. Wil has been involved with SEO for more than 13 years and he is dedicated to doing two things especially well: driving traffic to sites from search engines and analyzing the impact that traffic has on the bottom line of companies and organizations. He also likes to give back to the community and currently sits on the advisory board of Covenant House, an organization that works with runaway youth in the Philadelphia area.

Wil’s passion for and knowledge of SEO make him a sought-after speaker and we are exceptionally pleased to have him present at our next Net Tuesday event. For more information about Wil, visit his Linked In profile http://www.linkedin.com/in/wilreynolds, or follow him on Twitter @wilreynolds.

Thanks to our sponsor, the American Friends Service Committee.

Sponsored By: 
  • The American Friends Service Committee (AFSC) is a Quaker organization that includes people of various faiths who are committed to social justice, peace and humanitarian service. Our work is based on the principles of the Religious Society of Friends, the belief in the worth of every person, and faith in the power of love to overcome violence and injustice.



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Fitting It All In – Making Social Media Part of Your Regular Day

Tuesday, August 7, 2012: 6:00 PM9:00 PM

Fitting it all in

Location: 
Friends Center

1501 Cherry Street

Philadelphia, PA
19102

Featuring: 

Twitter and Facebook and blogs, Oh My!  How do you handle the fire hose of information coming in, and still find time to send information out and interact with your friends/fans/followers? The beauty and benefit of social media and social networking is that they give us instant access to large amounts of information and the ability to interact; but how do you handle processing the information and, more importantly, engaging in the conversations?  How do you avoid missing important incoming communication, while maintaining a steady (or, at least, satisfying) flow of outgoing messaging?  Come explore tips, tricks and tools that can help you sort through all the incoming, not miss what is important and regularly interact with your online communities.

As usual, we’ll meet at the Friends Center, 1501 Cherry Street, on Tuesday, August 7, gathering at 6:00 PMLite fare will be served.  Can’t make it to downtown Philly?  Watch the live Internet stream at http://phillynetsquared.org/live, and share your comments and questions via Twitter with the hashtag #phlnet2.

This session will focus on practical tactics and strategies.  In addition to Gloria’s own expertise, the ideas, experience, comments, questions and difficulties of all who attend will be an integral part of the content of the evening.  (It is about social media, after all!)  So, come share your own successes and challenges in trying to integrate the social web into your busy life.  Who should attend?

  • Nonprofit staff and activists who need to use social web media and social networking more effectively to help their causes.
  • Techies who want to learn more about the tools and tactics that can help their customers.
  • Busy folks who know that social media and social networking are important, but find it challenging to fit it all in.

RSVP’s are appreciated for planning purposes, but not required.  We’d love to have you join us.


With over 25 years of successful business operations, communications and entrepreneurial experience, Gloria Bell is currently the Operations Manager and Lead Social Media Strategist for O3 World, LLC, Co-Chair of the SocialMediaPlus conference and an Adjunct Professor at Drexel University. Between her corporate career and joining O3 World, Gloria founded Red Stapler Consulting where she worked with businesses and technology startups providing them with business process and operations consulting and social media strategy and implementation. Gloria is well known as a passionate social media practitioner, entrepreneur and volunteer in the Philadelphia region.  She is President of Social Media Club Philadelphia, co-organizer of PodCamp Philly, PodCamp East, Twestival Philadelphia, MarketingCamp Philly, the Philadelphia Women In Tech Summit and the #140Conference Philly Meetup. Demonstrating her commitment to the Philadelphia entrepreneurial community, Gloria serves on the Philly StartUp Leaders Leadership Team as the Events Director. She also serves on the board of the charitable organization, ShareUrMeal, as an advisor to TechGirlz and as a mentor for Lean Startup Machine Philly and Startup Weekend Philly. Truly believing in the business benefits of both on- and off-line communities, Gloria regularly speaks on networking and the use of social media in business.

Thanks to the American Friends Service Committee for sponsorship.

Sponsored By: 
  • The American Friends Service Committee (AFSC) is a Quaker organization that includes people of various faiths who are committed to social justice, peace and humanitarian service. Our work is based on the principles of the Religious Society of Friends, the belief in the worth of every person, and faith in the power of love to overcome violence and injustice.


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Bottom-Up Web and Social Media Strategies to Help Nonprofits Maximize Their Reach

Tuesday, March 6, 2012: 6:00 PM9:00 PM

Bottom-up social web strategies make the world a brighter place

Location: 
Friends Center

1501 Cherry Street

Philadelphia, PA

Featuring: 

At March’s Net Tuesday, we’ll be talking about how to make your social web efforts work better for you.

  • How can you use the web and social media to have the greatest impact for your nonprofit or social change venture?
  • What tools and strategies should you focus on, given limits of time and resources?
  • What lessons can be learned from other ventures who are trying to do the same?
  • What’s it mean to take a bottom-up approach to social media and web strategies?

This highly interactive program will address these questions in general, and give you the opportunity to apply lessons to your own situation. Led by Rob Kall, we’ll start out with a broad overview of how to tap the power of the web and social media to maximize your reach with various resources, including blogging, Facebook, Google Alerts, Twitter, YouTube, cross-posting to alternative media, search engine optimization (SEO), email, listserves, print, and more. Then, attendees will have a chance to consider their experience with these resources, and to pose specific questions about their own web and social media strategies, getting advice and feedback from Rob (as well as fellow attendees). This is not only a chance to find out more about some important social tools are being used in the nonprofit world, but also an opportunity to discover what you might do more effectively in your own situation.

Rob Kall founded and built OpEdNews.com, ranked by Technorati as one of the top 100 blogs in the world, overall. He consults on the use of the web and media for non-profits, corporations and authors.

Lite fare will be served. RSVP’s are appreciated (via Facebook or Meetup) for planning purposes, but not required.

Can’t make it downtown? Watch the live Internet stream! And you can participate in the conversation on Twitter, with a hashtag of #phlnet2.

Sponsored By: 
  • The American Friends Service Committee (AFSC) is a Quaker organization that includes people of various faiths who are committed to social justice, peace and humanitarian service. Our work is based on the principles of the Religious Society of Friends, the belief in the worth of every person, and faith in the power of love to overcome violence and injustice.



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Social Web Sampler

Philly NetSquared is proud to present our second annual Social Web Sampler. We’ll have fifteen 20-minute discussions on the social web-related topics that you have…