Metrics & Measurement

More and more nonprofits and social change activists are using social media and social networking tools to promote their causes, engage members and raise awareness and money. But are these efforts worthwhile? What should you measure? And how?

Join us for a practical, interactive panel discussion to address these questions in the context of your own social strategy. Learn more about how to judge whether your efforts with social technology are having the effect you envision. And how to consider measurements and metrics as you plan new strategies.

Start off the new year by resolving to learn how to more effectively using the social web to make the world a better place. Hope to see you there.

Resources on Metrics for Nonprofits and Changemakers

• E-Metrics: Followers, Friends, and Fans, Expanding Your Online Community, by Beth Kanter
• Group Fundraising 101: From Benchmarks to Success Stories, by Peter Deitz
• Building A Strong Online Fundraising Program, by Shirley Sexton
• Social Media ROI, by Renèe Hamilton
• Social Media And Engagement Strategies For Online Campaigns and Building a Facebook Fan Page: California State Parks Foundation Case Study by Debra Askanase
• Benchmarks study from M+R and NTEN on email, advocacy and fundraising metrics
• Better Twitter Analytics for Nonprofits, by Rebecca Leaman
• Nine Critical Stats to Measure on Your Blog and Six Simple Stats to Check on Twitter by John Haydon
• ROI Calculator for Social Network Campaigns from Frogloop

Do you have a useful resource on metrics you’d like to share? Please add it in the comments!