In this video slideshow podcast, Ali Wilson of Seer Interactive will walk us through the ins and outs of Google Grants, through which eligible nonprofits can receive $10,000 a month in Google AdWords spending for free (yes, you read that correctly!). Used appropriately, AdWords can be a powerful tool to convert supporters to your cause.
The slideshow covers the basics of Google Grants, including:
· Applying for and maintaining an Ad Grant
· Selecting keywords
· Audience targeting
· Writing effective ad copy
· Evaluating campaign performance
Ali Wilson is a Senior PPC Associate at Seer Interactive. Ali joined Seer in October 2014 and has worked mainly with clients in the tech space, from small startups to Fortune 500s. She’s been working with local nonprofit Tech Impact and their Google Grants account for almost her entire tenure at Seer. In her free time, Ali likes hiking, going to concerts, and hanging out with Guinness, her pitbull-beagle-terrier mix.