Bottom-Up Web and Social Media Strategies to Help Nonprofits Maximize Their Reach


At March’s Net Tuesday, we’ll be talking about how to make your social web efforts work better for you.

  • How can you use the web and social media to have the greatest impact for your nonprofit or social change venture?
  • What tools and strategies should you focus on, given limits of time and resources?
  • What lessons can be learned from other ventures who are trying to do the same?
  • What’s it mean to take a bottom-up approach to social media and web strategies?

This highly interactive program will address these questions in general, and give you the opportunity to apply lessons to your own situation. Led by Rob Kall, we’ll start out with a broad overview of how to tap the power of the web and social media to maximize your reach with various resources, including blogging, Facebook, Google Alerts, Twitter, YouTube, cross-posting to alternative media, search engine optimization (SEO), email, listserves, print, and more. Then, attendees will have a chance to consider their experience with these resources, and to pose specific questions about their own web and social media strategies, getting advice and feedback from Rob (as well as fellow attendees). This is not only a chance to find out more about some important social tools are being used in the nonprofit world, but also an opportunity to discover what you might do more effectively in your own situation.

Rob Kall founded and built, ranked by Technorati as one of the top 100 blogs in the world, overall. He consults on the use of the web and media for non-profits, corporations and authors.

Lite fare will be served. RSVP’s are appreciated (via Facebook or Meetup) for planning purposes, but not required.

Can’t make it downtown? Watch the live Internet stream! And you can participate in the conversation on Twitter, with a hashtag of #phlnet2.

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